WPP Unveils WPP Open Pro AI Marketing Platform

WPP plc announced the launch of WPP Open Pro, a new edition of its AI marketing platform, WPP Open. This platform is designed to empower brands of all sizes to independently plan, create, and publish campaigns. WPP Open Pro aims to democratize access to WPP's advanced AI marketing capabilities, enabling brands to connect to its tools and services independently. The platform offers three key functionalities: AI-powered strategy planning, content creation at scale, and campaign publishing. WPP Open Pro is expected to expand WPP's reach across the global advertising market and provide an efficient route for existing clients to leverage WPP's platform and tools. The launch was unveiled by WPP CEO Cindy Rose, who emphasized the transformative potential of the platform in the AI era.