Yi Steven Sells MediaAlpha Stock

Yi Steven, Chief Executive Officer, President, and Co-Founder of MediaAlpha, Inc., reported the sale of 24,000 shares of Class A Common Stock on October 8, 2026, at a weighted-average price of $10.0393 per share. An additional 2,033 shares were sold on October 9, 2026, at a weighted-average price of $11.0068 per share. These sales were executed under a Rule 10b5-1 trading plan established to cover taxes associated with Restricted Stock Units (RSUs). Following these transactions, Yi Steven holds 2,313,707 shares of Class A Common Stock. The sales were marked as