Vanguard Group Inc's Updated Ownership in MediaAlpha Inc

The Vanguard Group Inc has filed an amendment to its Schedule 13G, reporting its updated ownership in MediaAlpha Inc. As of September 30, 2025, Vanguard Group Inc owns 2,600,621 shares of MediaAlpha Inc's common stock, representing 4.61% of the total shares outstanding. This marks a decrease of 258,578 shares from its previous filing, reflecting a 9.04% reduction in its holdings. The value of these shares is approximately $33,157,917.75, which is a 5.91% increase from the previous value. The filing indicates that Vanguard Group Inc's clients, including investment companies and managed accounts, have the right to receive dividends or proceeds from the sale of these securities. The amendment was signed by Ashley Grim, Head of Global Fund Administration, on October 31, 2025.