Insider Transaction Report for Thompson Patrick Ryan

Thompson Patrick Ryan, an officer at MediaAlpha, Inc., acquired 254,200 shares of Class A Common Stock on March 15, 2026, with a transaction value of $0.0. This acquisition increases his total holdings to 1,124,630 shares. Additionally, Mr. Ryan was granted 84,750 Performance Restricted Stock Units (PRSUs) of the same class, also with a transaction value of $0.0. These PRSUs are subject to vesting based on continued employment and the achievement of specific Adjusted EBITDA goals for fiscal years 2026, 2027, and 2028. Earned PRSUs will settle on March 15, 2029, contingent upon meeting performance metrics and board approval. The RSUs granted are part of the Issuer's Omnibus Incentive Plan and represent a contingent right to receive one share of Class A Common Stock upon vesting, with initial vesting on May 15, 2026, followed by quarterly vesting over the subsequent four years, subject to continued employment.