Form 4 Filing for Yi Steven at MediaAlpha, Inc.

This Form 4 filing details a transaction by Yi Steven, who holds multiple executive positions including Chief Executive Officer, President, and Co-Founder at MediaAlpha, Inc. On June 16, 2026, Steven sold 24,000 shares of Class A Common Stock at a weighted-average price of $10.0073 per share. This sale was executed as part of a Rule 10b5-1 trading plan, primarily to cover taxes associated with Restricted Stock Units (RSUs) vesting. Following this transaction, Steven holds 2,855,690 shares of Class A Common Stock. The filing also includes an undertaking to provide detailed information on individual sale prices upon request from the SEC, the issuer, or security holders. The transaction was direct ownership.