Form 4 Filing for Yeh Kuanling Amy

This Form 4 filing details a transaction by Yeh Kuanling Amy, Chief Technology Officer at MediaAlpha, Inc. On April 10, 2026, Ms. Amy sold 3,000 shares of Class A Common Stock at a price of $9.25 per share. This sale was conducted under a Rule 10b5-1 trading plan established to cover taxes associated with restricted stock unit vesting. Following this transaction, Ms. Amy holds 574,879 shares of Class A Common Stock, with the reported ownership being direct.