Form 4 Filing for MediaAlpha, Inc. (MAX)

Eugene Nonko, a director at MediaAlpha, Inc., reported the sale of Class A Common Stock across multiple transactions between August 24 and August 26, 2026. The sales were executed under a Rule 10b5-1 trading plan to cover taxes from vested RSUs. Direct sales involved 3,282 shares on August 24th at an average price of $12.99, 3,282 shares on August 25th at an average price of $12.89, and 2,667 shares on August 26th at an average price of $12.56. Indirect sales through O.N.E. Holdings, LLC included 8,205 shares on August 24th at an average price of $12.99, 8,205 shares on August 25th at an average price of $12.87, and 7,778 shares on August 26th at an average price of $12.55. Post-transaction share ownership details are provided for both direct and indirect holdings.