Form 4 Filing for MediaAlpha, Inc.

This filing details transactions made by Yi Steven, Chief Executive Officer, President, and Co-Founder of MediaAlpha, Inc. (MAX). On April 6, 7, and 8, 2026, Yi Steven sold 4,000 shares of Class A Common Stock on each day. These sales were conducted under a Rule 10b5-1 trading plan, primarily to cover taxes associated with vesting Restricted Stock Units (RSUs). The weighted-average sale prices were approximately $9.34, $9.46, and $9.78 per share, respectively. Following these transactions, the post-transaction ownership for Yi Steven is reported as 3,019,247 shares.