Form 4 Filing for MediaAlpha, Inc.

Steven Yi, Chief Executive Officer, President, and Co-Founder of MediaAlpha, Inc., reported the sale of Class A Common Stock on July 6, 2026, and July 7, 2026. On July 6, 17,254 shares were sold at a weighted-average price of $14.0131, resulting in 2,742,436 shares remaining. On July 7, 26,467 shares were sold at a weighted-average price of $14.0723, leaving 2,715,969 shares. These sales were executed under a Rule 10b5-1 trading plan to cover taxes from vested RSUs. The weighted-average prices reflect sales across multiple transactions at varying prices within specified ranges.