Delinquent Form 4 Filing for Direct Digital Holdings President Keith W. Smith

This is a delinquent Form 4 filing for Keith W. Smith, President of Direct Digital Holdings, Inc., disclosing multiple equity transactions from January to April 2026 that were not timely reported due to administrative oversight. The filing reveals Smith received 204 restricted stock units on January 24, 2026, 45 RSUs on March 20, 2026, and 67 RSUs on April 1, 2026, all vesting from previous grants. He also received 8,750 employee stock options on March 24, 2026, with an exercise price of $3.32. The transactions involved share withholding for tax purposes, with Smith selling shares at prices ranging from $3.29 to $16.48. All share amounts reflect adjustments for two reverse stock splits: a 55-to-1 split in January 2026 and a 4-to-1 split in April 2026. Smith also indirectly holds 2,114 shares through SKW Financial LLC.