Yu Bin Helen - Insider Transaction Report

Yu Bin Helen, a director at Baozun Inc. (BZUN), reported a series of transactions on August 28, 2026. Ms. Helen was granted 18,000 Restricted Stock Units (RSUs), vesting in 2029 and 2030. Additionally, 16,809 RSUs vested and were converted into 5,603 American Depositary Shares (ADSs). Following these transactions, Ms. Helen holds 58,809 RSUs and 17,269 ADSs. The RSUs represent contingent rights to Class A Ordinary Shares, with each ADS representing three Class A Ordinary Shares.