Form 4 Filing for Michael J. Haddad

Michael J. Haddad, a director at ASSOCIATED BANC-CORP (ASB), acquired 771.006 phantom stock units on April 16, 2026. These units, granted as part of his annual salary, are part of the Director's Deferred Compensation Plan and will remain in the plan until distributed according to his elections. The units are 100% vested at the time of acquisition. The transaction involved a price of $27.56 per share, resulting in a post-transaction ownership of 68,850.335 shares of common stock. The underlying security is the Common Stock with a par value of $0.01.