Form 4 Filing for MediaAlpha, Inc.

This filing details a transaction by Yeh Kuanling Amy, Chief Technology Officer of MediaAlpha, Inc. On September 4, 2026, Ms. Amy sold 3,000 shares of Class A Common Stock at a price of $12.00 per share. This sale was executed as part of a Rule 10b5-1 trading plan, established to cover taxes associated with the vesting of Restricted Stock Units (RSUs). Following this transaction, Ms. Amy directly owns 549,091 shares of MediaAlpha, Inc. common stock.