The Analysis of Willis Investment Counsel's Holdings
Currently, Willis Investment Counsel holds 127 types of securities in its portfolio with a total value $1.8B. In the most recent quarter, they have increased their positions in ACN (+46.4K shares, valued at $11.5M), HUBB (+26.0K shares, valued at $11.2M), META (+15.0K shares, valued at $11.0M); decreased their positions in AMAT (-51.6K shares, valued at $10.6M), MSM (-77.9K shares, valued at $7.2M), SHEL (-88.8K shares, valued at $6.4M); initiated new positions in HUBB (+26.0K shares, valued at $11.2M), SHW (+22.4K shares, valued at $7.8M), IJH (+16.2K shares, valued at $1.1M). Stock Holdings
TickerCompany NameSharesShares âŗ%Event DateReport DateHistory
JNJ Johnson And Johnson360.1K shares0.00%2025-09-302025-11-05
MSFT Microsoft Corp110.8K shares-0.12%2025-09-302025-11-05 CSCO Cisco Systems Inc819.3K shares2.17%2025-09-302025-11-05 LMT Lockheed Martin Corp99.8K shares4.92%2025-09-302025-11-05 TXN Texas Instruments Inc261.6K shares-0.02%2025-09-302025-11-05 ACN Accenture PLC188.5K shares32.69%2025-09-302025-11-05 PFE Pfizer Inc1.7M shares-0.87%2025-09-302025-11-05 HD Home Depot Inc105.5K shares-0.06%2025-09-302025-11-05 CB Chubb Ltd150.5K shares-0.23%2025-09-302025-11-05 PAYX Paychex Inc321.1K shares0.02%2025-09-302025-11-05 MDT Medtronic Inc401.9K shares5.02%2025-09-302025-11-05 CAT Caterpillar Inc Del77.7K shares-2.36%2025-09-302025-11-05 TSCO Tractor Supply Co644.9K shares0.20%2025-09-302025-11-05 HSY Hershey Co177.8K shares-0.37%2025-09-302025-11-05 AFL Aflac Inc294.1K shares-0.79%2025-09-302025-11-05 PG Procter & Gamble Co210.4K shares5.04%2025-09-302025-11-05 PEP Pepsico Inc227.4K shares-0.01%2025-09-302025-11-05 WMT Wal-Mart Stores Inc305.5K shares0.23%2025-09-302025-11-05 DGX Quest Diagnostics, Inc.151.8K shares10.88%2025-09-302025-11-05 ETN Eaton Corp77.1K shares0.30%2025-09-302025-11-05 T AT&T Corp1.0M shares0.20%2025-09-302025-11-05 CLX Clorox Co Del Com232.4K shares4.26%2025-09-302025-11-05 BHP BHP Billiton Ltd504.2K shares10.42%2025-09-302025-11-05 AAPL Apple Computer110.1K shares0.38%2025-09-302025-11-05 MRK Merck & Company, Inc313.8K shares19.24%2025-09-302025-11-05 SNY Sanofi-Aventis556.7K shares11.30%2025-09-302025-11-05 MCD Mcdonalds Corp Com84.8K shares14.90%2025-09-302025-11-05 XOM Exxon Mobil Corp226.3K shares-0.64%2025-09-302025-11-05 ADP Automatic Data Proc85.7K shares7.96%2025-09-302025-11-05 VZ Verizon Communications Com562.8K shares0.02%2025-09-302025-11-05 JPM JP Morgan Chase & Co78.0K shares13.14%2025-09-302025-11-05 KMB Kimberly Clark Corp197.1K shares5.29%2025-09-302025-11-05 COP Conocophillips251.3K shares-0.41%2025-09-302025-11-05 DRI Darden Restaurants Inc122.6K shares18.91%2025-09-302025-11-05 AEP American Electric Power Co203.5K shares0.31%2025-09-302025-11-05 GD General Dynamics Corp66.7K shares38.10%2025-09-302025-11-05 GNRC Generac129.6K shares-0.31%2025-09-302025-11-05 LOW Lowe's Companies Inc83.4K shares6.88%2025-09-302025-11-05 MMM 3m Company134.1K shares-0.13%2025-09-302025-11-05 DUK Duke Energy Corp New160.3K shares6.87%2025-09-302025-11-05 SHEL Shell273.9K shares-24.49%2025-09-302025-11-05 NVDA Nvidia Corp104.2K shares-0.61%2025-09-302025-11-05 GPC Genuine Parts Co139.0K shares0.21%2025-09-302025-11-05 UPS United Parcel Service228.7K shares-12.21%2025-09-302025-11-05 EMR Emerson Elec Co139.6K shares0.00%2025-09-302025-11-05 AXP American Express53.8K shares-0.87%2025-09-302025-11-05 VLO Valero Energy Corp104.6K shares0.00%2025-09-302025-11-05 LH Lab Corp Of Amer61.2K shares-7.17%2025-09-302025-11-05 TROW Price T Rowe Group Inc157.5K shares-1.93%2025-09-302025-11-05 DE Deere Co34.3K shares0.42%2025-09-302025-11-05 CVX Chevron Corp100.0K shares23.06%2025-09-302025-11-05 FTNT Fortinet, Inc183.3K shares40.52%2025-09-302025-11-05 LLY Eli Lilly & Co19.8K shares109.07%2025-09-302025-11-05 GWW W. W. Grainger, Inc.15.6K shares49.01%2025-09-302025-11-05 ABT Abbott Laboratories107.0K shares0.00%2025-09-302025-11-05 KEYS Keysight Technologies76.3K shares-1.01%2025-09-302025-11-05 MA Mastercard23.4K shares-0.55%2025-09-302025-11-05 GOOGL Google Inc Class A50.4K shares-0.58%2025-09-302025-11-05 AMAT Applied Material Inc59.6K shares-46.40%2025-09-302025-11-05 META Meta Platforms Inc16.1K shares1413.25%2025-09-302025-11-05 TGT Target Corp Com128.0K shares0.22%2025-09-302025-11-05 VBR Vanguard Small Cap Value ETF54.4K shares0.18%2025-09-302025-11-05 HUBB Hubble, Inc26.0K sharesnew addition2025-09-302025-11-05 ZTS Zoetis Inc74.4K shares-1.90%2025-09-302025-11-05 KVUE Kenvue Inc.655.6K shares-32.29%2025-09-302025-11-05 ROST Ross Stores Inc68.8K shares-0.72%2025-09-302025-11-05 RGA Reinsurance Group America53.3K shares-1.33%2025-09-302025-11-05 INTC Intel Corp292.7K shares-3.24%2025-09-302025-11-05 WAT Waters Corp31.7K shares-1.47%2025-09-302025-11-05 RSP Invesco Exchange Traded Fd Tr49.9K shares119.50%2025-09-302025-11-05 SHW Sherwin-Williams Co22.4K sharesnew addition2025-09-302025-11-05 MEDP Medpace Holdings, Inc12.5K shares1.91%2025-09-302025-11-05 ADBE Adobe Systems Inc17.0K shares1.76%2025-09-302025-11-05 FDS Factset Resh Sys Inc20.7K shares-1.24%2025-09-302025-11-05 FTDR Frontdoor Inc53.5K shares2.17%2025-09-302025-11-05 STRL Sterling Construction10.5K shares-2.01%2025-09-302025-11-05 LOGI Logitech International30.5K shares-1.34%2025-09-302025-11-05 QLYS Qualys, Inc.23.4K shares-1.06%2025-09-302025-11-05 GIL Gildan Activewear Inc52.5K shares-1.20%2025-09-302025-11-05 DCI Donaldson Co Inc35.2K shares2.83%2025-09-302025-11-05 AOS AO Smith Corporation32.1K shares2.45%2025-09-302025-11-05 MSM MSC Industrial25.5K shares-75.35%2025-09-302025-11-05 CSGS CSG Systems International, Inc36.4K shares3.04%2025-09-302025-11-05 NRC National Research Corporation180.3K shares-0.38%2025-09-302025-11-05 LQDT Liquidity Svcs Inc83.7K shares2.66%2025-09-302025-11-05 EVTC Evertec, Inc63.6K shares2.46%2025-09-302025-11-05 PAYC Paycom Software Inc9.9K shares3.04%2025-09-302025-11-05 HXL Hexcel Corp29.2K shares2.31%2025-09-302025-11-05 UI Ubiquiti Inc.2.6K shares-46.98%2025-09-302025-11-05 VRSN Verisign Inc5.4K shares2.04%2025-09-302025-11-05 LAMR Lamar Advertising Co12.2K shares112.99%2025-09-302025-11-05 JBTM JBT Marel Corp10.6K shares-13.82%2025-09-302025-11-05 MXCT MaxCyte Inc Com862.8K shares126.76%2025-09-302025-11-05 TTC The Toro Company17.7K shares2.96%2025-09-302025-11-05 IJH iShares Core S&P MID-CAP ETF16.2K sharesnew addition2025-09-302025-11-05 DLB Dolby Laboratories, Inc CL A13.2K shares2.83%2025-09-302025-11-05 ZBRA Zebra Technologies Corproation3.1K shares2.08%2025-09-302025-11-05 KO Coca Cola Company13.5K shares22.35%2025-09-302025-11-05 JKHY Jack Henry & Associates5.8K shares2.24%2025-09-302025-11-05 VO Vanguard Mid-Cap Etf2.6K shares0.00%2025-09-302025-11-05 ATKR Atkore International Group11.7K shares-0.03%2025-09-302025-11-05 TECH Bio-Techne Corp11.1K sharesnew addition2025-09-302025-11-05 PAR PAR Technology Corp14.8K shares0.72%2025-09-302025-11-05 OEF IShares S&P 1001.7K shares-7.13%2025-09-302025-11-05 IBM Intl Business Machines Corp Ib1.9K shares15.99%2025-09-302025-11-05 VENU Venu Holding Corporation37.5K sharesnew addition2025-09-302025-11-05 VOO Vanguard S&P 500 ETF767 shares97.17%2025-09-302025-11-05 AVY Avery Dennison Corp2.9K shares2.00%2025-09-302025-11-05 DTD Wisdomtree Total Div Fund5.2K shares0.00%2025-09-302025-11-05 SO Southern Company4.4K shares-2.20%2025-09-302025-11-05 GOOG Google Inc1.3K shares0.00%2025-09-302025-11-05 COF Capital One Financial Corp1.4K shares-9.27%2025-09-302025-11-05 QXO QXO, Inc15.0K shares0.00%2025-09-302025-11-05 ABBV Abbvie Inc1.2K shares4.21%2025-09-302025-11-05 VTI Vanguard Total Stock Market Et824 shares-3.17%2025-09-302025-11-05 SUN Sunoco LP/Sunoco Fin Corp Com4.9K shares0.00%2025-09-302025-11-05 WFC Wells Fargo & Co New Del2.8K sharesnew addition2025-09-302025-11-05 IVW Ishares S&p 500 Growth Index F1.9K sharesnew addition2025-09-302025-11-05 IEFA Ishares Core MSCI EAFE ETF2.6K sharesnew addition2025-09-302025-11-05 GLW Corning Inc2.8K sharesnew addition2025-09-302025-11-05 SMMT Summit Therapeutics10.0K shares0.00%2025-09-302025-11-05 MCK Mckesson Corp262 sharesnew addition2025-09-302025-11-05 IAU Ishares Gold Tr Ishares New2.8K sharesnew addition2025-09-302025-11-05 FLO Flowers Foods, Inc10.3K shares0.00%2025-09-302025-11-05 Call Option Holdings
No call option holdings data available
Put Option Holdings
No put option holdings data available