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The Analysis of Willis Investment Counsel's Holdings & P&L

Currently, Willis Investment Counsel holds 123 types of securities in its portfolio with a total value $1.8B. In the most recent quarter, they have increased their positions in ADP (+62.8K shares, valued at $12.8M), PAYX (+110.4K shares, valued at $10.2M), SPGI (+13.7K shares, valued at $5.8M); decreased their positions in CAT (-30.2K shares, valued at $21.4M), JNJ (-76.0K shares, valued at $18.6M), AMAT (-35.5K shares, valued at $12.1M); initiated new positions in SPGI (+13.7K shares, valued at $5.8M), INTU (+12.9K shares, valued at $5.6M), TG (+35.0K shares, valued at $278.3K).

1M P&L

+47.9M+2.91%

3M P&L

+23.9M+1.43%

HY P&L

+166.2M+10.85%

P&L figures are estimated based on reported 13F stock holdings and market price changes. They are approximations and may not reflect actual fund performance. Stock split events may also affect the accuracy of these calculations, and we cannot guarantee that all splits have been fully accounted for.

Top Holding Treemap

Top Industries by Value

1Drug Manufacturers - General161.9M

10.1%

2Software - Application93.4M

5.8%

3Oil & Gas Integrated85.5M

5.3%

Top Industries by Stock Count

1N/A8 stocks

7.3%

2Software - Application7 stocks

6.4%

3Drug Manufacturers - General5 stocks

4.6%

Sponsored

Stock Holdings

TickerCompany NameSharesShares △%Event DateReport DateHistory

JNJ Johnson And Johnson289.4K shares-20.79%2026-03-312026-05-05

CSCO Cisco Systems Inc834.1K shares0.12%2026-03-312026-05-05

LMT Lockheed Martin Corp91.2K shares-3.20%2026-03-312026-05-05

TXN Texas Instruments Inc266.6K shares0.28%2026-03-312026-05-05

CB Chubb Ltd153.8K shares0.24%2026-03-312026-05-05

PFE Pfizer Inc1.7M shares0.26%2026-03-312026-05-05

MSFT Microsoft Corp113.4K shares0.32%2026-03-312026-05-05

PAYX Paychex Inc437.0K shares33.78%2026-03-312026-05-05

Sponsored

XOM Exxon Mobil Corp229.8K shares0.16%2026-03-312026-05-05

Accenture PLC Accenture PLC194.8K shares0.53%2026-03-312026-05-05

Merck & Company, Inc Merck & Company, Inc313.7K shares0.00%2026-03-312026-05-05

HSY Hershey Co181.0K shares0.23%2026-03-312026-05-05

PEP Pepsico Inc229.1K shares0.18%2026-03-312026-05-05

HD Home Depot Inc107.5K shares0.22%2026-03-312026-05-05

CAT Caterpillar Inc Del49.7K shares-37.81%2026-03-312026-05-05

COP Conocophillips257.4K shares0.26%2026-03-312026-05-05

Sponsored

Medtronic Inc Medtronic Inc392.0K shares-1.31%2026-03-312026-05-05

AFL Aflac Inc302.2K shares0.36%2026-03-312026-05-05

TSCO Tractor Supply Co683.2K shares0.82%2026-03-312026-05-05

PG Procter & Gamble Co209.8K shares-0.12%2026-03-312026-05-05

ADP Automatic Data Proc148.5K shares73.32%2026-03-312026-05-05

DGX Quest Diagnostics, Inc.151.8K shares0.00%2026-03-312026-05-05

T AT&T Corp1.0M shares0.00%2026-03-312026-05-05

SNY Sanofi-Aventis604.0K shares0.00%2026-03-312026-05-05

Sponsored

GNRC Generac145.4K shares1.60%2026-03-312026-05-05

VZ Verizon Communications Com559.5K shares1.82%2026-03-312026-05-05

AAPL Apple Computer109.1K shares-0.41%2026-03-312026-05-05

Eaton Corp Eaton Corp77.1K shares0.00%2026-03-312026-05-05

AEP American Electric Power Co203.5K shares0.00%2026-03-312026-05-05

MCD Mcdonalds Corp Com84.8K shares0.00%2026-03-312026-05-05

VLO Valero Energy Corp104.6K shares0.00%2026-03-312026-05-05

SHEL Shell277.5K shares0.29%2026-03-312026-05-05

Sponsored

DRI Darden Restaurants Inc122.6K shares0.00%2026-03-312026-05-05

CLX Clorox Co Del Com230.0K shares12.41%2026-03-312026-05-05

BHP BHP Billiton Ltd315.0K shares-33.66%2026-03-312026-05-05

JPM JP Morgan Chase & Co77.9K shares0.00%2026-03-312026-05-05

General Dynamics Corp General Dynamics Corp66.7K shares0.00%2026-03-312026-05-05

KEYS Keysight Technologies81.0K shares0.48%2026-03-312026-05-05

Duke Energy Corp New Duke Energy Corp New160.3K shares0.00%2026-03-312026-05-05

CVX Chevron Corp100.0K shares0.00%2026-03-312026-05-05

Sponsored

ABT Abbott Laboratories199.3K shares0.00%2026-03-312026-05-05

MMM 3m Company136.6K shares0.32%2026-03-312026-05-05

LOW Lowe's Companies Inc83.4K shares0.00%2026-03-312026-05-05

DE Deere Co34.3K shares0.00%2026-03-312026-05-05

EMR Emerson Elec Co139.6K shares0.00%2026-03-312026-05-05

GWW W. W. Grainger, Inc.16.7K shares1.14%2026-03-312026-05-05

VBR Vanguard Small Cap Value ETF83.8K shares6.39%2026-03-312026-05-05

AXP American Express57.2K shares0.98%2026-03-312026-05-05

Sponsored

LH Lab Corp Of Amer64.5K shares-0.78%2026-03-312026-05-05

ZTS Zoetis Inc140.0K shares34.30%2026-03-312026-05-05

FTNT Fortinet, Inc196.2K shares1.10%2026-03-312026-05-05

WM Waste Management Inc New68.9K shares-0.14%2026-03-312026-05-05

Invesco Exchange Traded Fd Tr Invesco Exchange Traded Fd Tr80.7K shares23.19%2026-03-312026-05-05

Hubbell, Inc Hubbell, Inc27.8K shares0.99%2026-03-312026-05-05

LLY Eli Lilly & Co14.8K shares-29.38%2026-03-312026-05-05

ADBE Adobe Systems Inc54.2K shares33.22%2026-03-312026-05-05

Sponsored

MA Mastercard25.0K shares1.11%2026-03-312026-05-05

NVDA Nvidia Corp68.9K shares-36.67%2026-03-312026-05-05

Google Inc Class A Google Inc Class A40.7K shares-22.31%2026-03-312026-05-05

WAT Waters Corp33.4K shares0.71%2026-03-312026-05-05

FDS Factset Resh Sys Inc42.8K shares86.18%2026-03-312026-05-05

META Meta Platforms Inc15.9K shares-7.53%2026-03-312026-05-05

AMAT Applied Material Inc26.4K shares-57.29%2026-03-312026-05-05

UPS United Parcel Service89.0K shares-57.71%2026-03-312026-05-05

Sponsored

ROST Ross Stores Inc38.3K shares-47.21%2026-03-312026-05-05

SHW Sherwin-Williams Co24.0K shares0.93%2026-03-312026-05-05

STRL Sterling Construction16.2K shares5.49%2026-03-312026-05-05

SPGI S&P Global Inc COM13.7K sharesnew addition2026-03-312026-05-05

INTU Intuit Inc12.9K sharesnew addition2026-03-312026-05-05

MEDP Medpace Holdings, Inc10.1K shares5.46%2026-03-312026-05-05

DCI Donaldson Co Inc55.4K shares5.39%2026-03-312026-05-05

GIL Gildan Activewear Inc82.7K shares6.12%2026-03-312026-05-05

Sponsored

FTDR Frontdoor Inc79.2K shares5.25%2026-03-312026-05-05

LOGI Logitech International45.1K shares5.51%2026-03-312026-05-05

LQDT Liquidity Svcs Inc132.4K shares6.05%2026-03-312026-05-05

NRC National Research Corporation224.6K shares22.60%2026-03-312026-05-05

MSM MSC Industrial40.0K shares5.59%2026-03-312026-05-05

AOS AO Smith Corporation47.9K shares5.32%2026-03-312026-05-05

UI Ubiquiti Inc.3.9K shares7.68%2026-03-312026-05-05

QLYS Qualys, Inc.34.4K shares5.56%2026-03-312026-05-05

Sponsored

JKHY Jack Henry & Associates18.5K shares5.21%2026-03-312026-05-05

PAYC Paycom Software Inc23.5K shares6.47%2026-03-312026-05-05

EVTC Evertec, Inc95.0K shares5.05%2026-03-312026-05-05

TTC The Toro Company27.5K shares6.02%2026-03-312026-05-05

LAMR Lamar Advertising Co19.5K shares6.15%2026-03-312026-05-05

VRSN Verisign Inc9.0K shares5.91%2026-03-312026-05-05

ZBRA Zebra Technologies Corproation10.1K shares6.92%2026-03-312026-05-05

AVY Avery Dennison Corp10.5K shares6.66%2026-03-312026-05-05

Sponsored

HXL Hexcel Corp21.1K shares-48.99%2026-03-312026-05-05

JBTM JBT Marel Corp11.8K shares8.99%2026-03-312026-05-05

DLB Dolby Laboratories, Inc CL A20.6K shares6.52%2026-03-312026-05-05

ALGN Align Technology Inc6.5K shares7.29%2026-03-312026-05-05

IJH iShares Core S&P MID-CAP ETF16.2K shares0.00%2026-03-312026-05-05

KO Coca Cola Company12.7K shares0.00%2026-03-312026-05-05

TECH Bio-Techne Corp17.3K shares6.74%2026-03-312026-05-05

PAR PAR Technology Corp64.6K shares0.00%2026-03-312026-05-05

Sponsored

VO Vanguard Mid-Cap Etf2.6K shares0.00%2026-03-312026-05-05

VENU Venu Holding Corporation218.6K shares108.23%2026-03-312026-05-05

Vanguard S&P 500 ETF Vanguard S&P 500 ETF1.2K shares47.18%2026-03-312026-05-05

MXCT MaxCyte Inc Com862.8K shares0.00%2026-03-312026-05-05

OEF IShares S&P 1001.7K shares0.00%2026-03-312026-05-05

QXO QXO, Inc25.0K shares24.90%2026-03-312026-05-05

IBM Intl Business Machines Corp Ib1.9K shares0.16%2026-03-312026-05-05

SO Southern Company4.4K shares0.00%2026-03-312026-05-05

Sponsored

DTD Wisdomtree Total Div Fund4.9K shares-3.45%2026-03-312026-05-05

VTI Vanguard Total Stock Market Et1.3K shares0.00%2026-03-312026-05-05

GLW Corning Inc2.8K shares0.00%2026-03-312026-05-05

Google Inc Google Inc1.3K shares0.00%2026-03-312026-05-05

SUN Sunoco LP/Sunoco Fin Corp Com4.9K shares0.00%2026-03-312026-05-05

AMZN Amazon Inc1.3K shares0.00%2026-03-312026-05-05

TG Tredegar Corp Virginia35.0K sharesnew addition2026-03-312026-05-05

Ishares Gold Tr Ishares New Ishares Gold Tr Ishares New2.8K shares0.00%2026-03-312026-05-05

Sponsored

IEFA Ishares Core MSCI EAFE ETF2.6K shares0.00%2026-03-312026-05-05

MU Micron Technology Inc680 sharesnew addition2026-03-312026-05-05

MCK Mckesson Corp262 shares0.00%2026-03-312026-05-05

MUR Murphy Oil Corp5.4K sharesnew addition2026-03-312026-05-05

WFC Wells Fargo & Co New Del2.8K shares0.00%2026-03-312026-05-05

IVW Ishares S&p 500 Growth Index F1.9K shares0.00%2026-03-312026-05-05

ABBV Abbvie Inc964 shares-9.40%2026-03-312026-05-05

SMMT Summit Therapeutics10.0K shares-3.75%2026-03-312026-05-05

Sponsored

FLO Flowers Foods, Inc10.3K shares0.00%2026-03-312026-05-05

Mycelx Technologies Corp Mycelx Technologies Corp10.4K shares0.00%2026-03-312026-05-05

Puresafe Water Systems Inc Puresafe Water Systems Inc14.0K shares0.00%2026-03-312026-05-05

JNJ

Johnson And Johnson

-20.79%

Shares289.4K

Event2026-03-31

Filed2026-05-05

CSCO

Cisco Systems Inc

0.12%

Shares834.1K

Event2026-03-31

Filed2026-05-05

LMT

Lockheed Martin Corp

-3.20%

Shares91.2K

Event2026-03-31

Filed2026-05-05

TXN

Texas Instruments Inc

0.28%

Shares266.6K

Event2026-03-31

Filed2026-05-05

Chubb Ltd

0.24%

Shares153.8K

Event2026-03-31

Filed2026-05-05

PFE

Pfizer Inc

0.26%

Shares1.7M

Event2026-03-31

Filed2026-05-05

MSFT

Microsoft Corp

0.32%

Shares113.4K

Event2026-03-31

Filed2026-05-05

PAYX

Paychex Inc

33.78%

Shares437.0K

Event2026-03-31

Filed2026-05-05

XOM

Exxon Mobil Corp

0.16%

Shares229.8K

Event2026-03-31

Filed2026-05-05

Accenture PLC

0.53%

Shares194.8K

Event2026-03-31

Filed2026-05-05

Merck & Company, Inc

0.00%

Shares313.7K

Event2026-03-31

Filed2026-05-05

HSY

Hershey Co

0.23%

Shares181.0K

Event2026-03-31

Filed2026-05-05

PEP

Pepsico Inc

0.18%

Shares229.1K

Event2026-03-31

Filed2026-05-05

Home Depot Inc

0.22%

Shares107.5K

Event2026-03-31

Filed2026-05-05

CAT

Caterpillar Inc Del

-37.81%

Shares49.7K

Event2026-03-31

Filed2026-05-05

COP

Conocophillips

0.26%

Shares257.4K

Event2026-03-31

Filed2026-05-05

Medtronic Inc

-1.31%

Shares392.0K

Event2026-03-31

Filed2026-05-05

AFL

Aflac Inc

0.36%

Shares302.2K

Event2026-03-31

Filed2026-05-05

TSCO

Tractor Supply Co

0.82%

Shares683.2K

Event2026-03-31

Filed2026-05-05

Procter & Gamble Co

-0.12%

Shares209.8K

Event2026-03-31

Filed2026-05-05

ADP

Automatic Data Proc

73.32%

Shares148.5K

Event2026-03-31

Filed2026-05-05

DGX

Quest Diagnostics, Inc.

0.00%

Shares151.8K

Event2026-03-31

Filed2026-05-05

AT&T Corp

0.00%

Shares1.0M

Event2026-03-31

Filed2026-05-05

SNY

Sanofi-Aventis

0.00%

Shares604.0K

Event2026-03-31

Filed2026-05-05

GNRC

Generac

1.60%

Shares145.4K

Event2026-03-31

Filed2026-05-05

Verizon Communications Com

1.82%

Shares559.5K

Event2026-03-31

Filed2026-05-05

AAPL

Apple Computer

-0.41%

Shares109.1K

Event2026-03-31

Filed2026-05-05

Eaton Corp

0.00%

Shares77.1K

Event2026-03-31

Filed2026-05-05

AEP

American Electric Power Co

0.00%

Shares203.5K

Event2026-03-31

Filed2026-05-05

MCD

Mcdonalds Corp Com

0.00%

Shares84.8K

Event2026-03-31

Filed2026-05-05

VLO

Valero Energy Corp

0.00%

Shares104.6K

Event2026-03-31

Filed2026-05-05

SHEL

Shell

0.29%

Shares277.5K

Event2026-03-31

Filed2026-05-05

DRI

Darden Restaurants Inc

0.00%

Shares122.6K

Event2026-03-31

Filed2026-05-05

CLX

Clorox Co Del Com

12.41%

Shares230.0K

Event2026-03-31

Filed2026-05-05

BHP

BHP Billiton Ltd

-33.66%

Shares315.0K

Event2026-03-31

Filed2026-05-05

JPM

JP Morgan Chase & Co

0.00%

Shares77.9K

Event2026-03-31

Filed2026-05-05

General Dynamics Corp

0.00%

Shares66.7K

Event2026-03-31

Filed2026-05-05

KEYS

Keysight Technologies

0.48%

Shares81.0K

Event2026-03-31

Filed2026-05-05

Duke Energy Corp New

0.00%

Shares160.3K

Event2026-03-31

Filed2026-05-05

CVX

Chevron Corp

0.00%

Shares100.0K

Event2026-03-31

Filed2026-05-05

ABT

Abbott Laboratories

0.00%

Shares199.3K

Event2026-03-31

Filed2026-05-05

MMM

3m Company

0.32%

Shares136.6K

Event2026-03-31

Filed2026-05-05

LOW

Lowe's Companies Inc

0.00%

Shares83.4K

Event2026-03-31

Filed2026-05-05

Deere Co

0.00%

Shares34.3K

Event2026-03-31

Filed2026-05-05

EMR

Emerson Elec Co

0.00%

Shares139.6K

Event2026-03-31

Filed2026-05-05

GWW

W. W. Grainger, Inc.

1.14%

Shares16.7K

Event2026-03-31

Filed2026-05-05

VBR

Vanguard Small Cap Value ETF

6.39%

Shares83.8K

Event2026-03-31

Filed2026-05-05

AXP

American Express

0.98%

Shares57.2K

Event2026-03-31

Filed2026-05-05

Lab Corp Of Amer

-0.78%

Shares64.5K

Event2026-03-31

Filed2026-05-05

ZTS

Zoetis Inc

34.30%

Shares140.0K

Event2026-03-31

Filed2026-05-05

FTNT

Fortinet, Inc

1.10%

Shares196.2K

Event2026-03-31

Filed2026-05-05

Waste Management Inc New

-0.14%

Shares68.9K

Event2026-03-31

Filed2026-05-05

Invesco Exchange Traded Fd Tr

23.19%

Shares80.7K

Event2026-03-31

Filed2026-05-05

Hubbell, Inc

0.99%

Shares27.8K

Event2026-03-31

Filed2026-05-05

LLY

Eli Lilly & Co

-29.38%

Shares14.8K

Event2026-03-31

Filed2026-05-05

ADBE

Adobe Systems Inc

33.22%

Shares54.2K

Event2026-03-31

Filed2026-05-05

Mastercard

1.11%

Shares25.0K

Event2026-03-31

Filed2026-05-05

NVDA

Nvidia Corp

-36.67%

Shares68.9K

Event2026-03-31

Filed2026-05-05

Google Inc Class A

-22.31%

Shares40.7K

Event2026-03-31

Filed2026-05-05

WAT

Waters Corp

0.71%

Shares33.4K

Event2026-03-31

Filed2026-05-05

FDS

Factset Resh Sys Inc

86.18%

Shares42.8K

Event2026-03-31

Filed2026-05-05