Sponsored
The Analysis of Willis Investment Counsel's Holdings & P&L
Currently, Willis Investment Counsel holds 125 types of securities in its portfolio with a total value $2.1B. In the most recent quarter, they have increased their positions in N/A (+246.9K shares, valued at $33.8M), MSI (+32.6K shares, valued at $13.5M), ABT (+146.0K shares, valued at $13.2M); decreased their positions in GNRC (-31.4K shares, valued at $9.2M), TXN (-29.6K shares, valued at $8.8M), STRL (-8.1K shares, valued at $6.8M); initiated new positions in N/A (+246.9K shares, valued at $33.8M), MSI (+32.6K shares, valued at $13.5M), BMI (+18.4K shares, valued at $2.7M).
1M P&L
+2.4M+0.14%
3M P&L
+115.0M+7.12%
HY P&L
+120.2M+7.46%
P&L figures are estimated based on reported 13F stock holdings and market price changes. They are approximations and may not reflect actual fund performance. Stock split events may also affect the accuracy of these calculations, and we cannot guarantee that all splits have been fully accounted for.
Top Holding Treemap
Top Industries by Value
1Drug Manufacturers - General209.9M
12.6%
2Specialty Industrial Machinery102.2M
6.2%
3Software - Infrastructure96.5M
5.8%
Top Industries by Stock Count
1N/A9 stocks
8.8%
2Specialty Industrial Machinery6 stocks
5.9%
3Software - Application5 stocks
4.9%
Sponsored
Stock Holdings
TickerCompany NameSharesShares △%Event DateReport DateHistory
Sponsored
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Sponsored
Sponsored
Sponsored
Sponsored
Sponsored
Sponsored
Sponsored
Sponsored
Sponsored
Sponsored
Sponsored
Sponsored
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Cisco Systems Inc
6.01%Cisco Systems Inc
Shares884.2K
Event2026-06-30
Filed2026-08-03
JNJ
6.93%Johnson And Johnson
Shares309.5K
Event2026-06-30
Filed2026-08-03
TXN
-11.12%Texas Instruments Inc
Shares237.0K
Event2026-06-30
Filed2026-08-03
CAT
9.83%Caterpillar Inc Del
Shares54.6K
Event2026-06-30
Filed2026-08-03
Chubb Ltd
5.91%Chubb Ltd
Shares162.9K
Event2026-06-30
Filed2026-08-03
LMT
5.52%Lockheed Martin Corp
Shares96.3K
Event2026-06-30
Filed2026-08-03
PAYX
7.02%Paychex Inc
Shares467.7K
Event2026-06-30
Filed2026-08-03
MSFT
6.80%Microsoft Corp
Shares121.1K
Event2026-06-30
Filed2026-08-03
PFE
5.85%Pfizer Inc
Shares1.8M
Event2026-06-30
Filed2026-08-03
MRK
-0.30%Merck & Company, Inc
Shares312.8K
Event2026-06-30
Filed2026-08-03
HD
5.01%Home Depot Inc
Shares112.9K
Event2026-06-30
Filed2026-08-03
AFL
7.40%Aflac Inc
Shares324.5K
Event2026-06-30
Filed2026-08-03
FTNT
17.65%Fortinet, Inc
Shares230.9K
Event2026-06-30
Filed2026-08-03
Exxon Mobil Corp
NewExxon Mobil Corp
Shares246.9K
Event2026-06-30
Filed2026-08-03
HSY
5.40%Hershey Co
Shares190.7K
Event2026-06-30
Filed2026-08-03
GNRC
-21.61%Generac
Shares114.0K
Event2026-06-30
Filed2026-08-03
KEYS
17.37%Keysight Technologies
Shares95.1K
Event2026-06-30
Filed2026-08-03
ADP
-0.27%Automatic Data Proc
Shares148.1K
Event2026-06-30
Filed2026-08-03
Accenture PLC
36.54%Accenture PLC
Shares266.0K
Event2026-06-30
Filed2026-08-03
ETN
-0.13%Eaton Corp
Shares77.0K
Event2026-06-30
Filed2026-08-03
PEP
4.57%Pepsico Inc
Shares239.5K
Event2026-06-30
Filed2026-08-03
Medtronic Inc
5.74%Medtronic Inc
Shares414.5K
Event2026-06-30
Filed2026-08-03
AAPL
1.97%Apple Computer
Shares111.3K
Event2026-06-30
Filed2026-08-03
DGX
-0.20%Quest Diagnostics, Inc.
Shares151.5K
Event2026-06-30
Filed2026-08-03
ABT
73.24%Abbott Laboratories
Shares345.3K
Event2026-06-30
Filed2026-08-03
PG
-0.19%Procter & Gamble Co
Shares209.4K
Event2026-06-30
Filed2026-08-03
COP
6.51%Conocophillips
Shares274.2K
Event2026-06-30
Filed2026-08-03
AEP
-0.25%American Electric Power Co
Shares203.0K
Event2026-06-30
Filed2026-08-03
BHP
5.15%BHP Billiton Ltd
Shares331.2K
Event2026-06-30
Filed2026-08-03
GWW
20.40%W. W. Grainger, Inc.
Shares20.1K
Event2026-06-30
Filed2026-08-03
VLO
-0.29%Valero Energy Corp
Shares104.3K
Event2026-06-30
Filed2026-08-03
SNY
-0.28%Sanofi-Aventis
Shares602.3K
Event2026-06-30
Filed2026-08-03
JP Morgan Chase & Co
-0.10%JP Morgan Chase & Co
Shares77.8K
Event2026-06-30
Filed2026-08-03
DRI
-0.16%Darden Restaurants Inc
Shares122.4K
Event2026-06-30
Filed2026-08-03
TSCO
11.19%Tractor Supply Co
Shares759.7K
Event2026-06-30
Filed2026-08-03
3m Company
7.52%3m Company
Shares146.8K
Event2026-06-30
Filed2026-08-03
VZ
-0.27%Verizon Communications Com
Shares558.0K
Event2026-06-30
Filed2026-08-03
GD
-0.30%General Dynamics Corp
Shares66.5K
Event2026-06-30
Filed2026-08-03
AXP
18.24%American Express
Shares67.7K
Event2026-06-30
Filed2026-08-03
MCD
-0.35%Mcdonalds Corp Com
Shares84.5K
Event2026-06-30
Filed2026-08-03
SHEL
5.22%Shell
Shares292.0K
Event2026-06-30
Filed2026-08-03
Applied Material Inc
17.72%Applied Material Inc
Shares31.1K
Event2026-06-30
Filed2026-08-03
CLX
-0.30%Clorox Co Del Com
Shares229.3K
Event2026-06-30
Filed2026-08-03
DE
-0.29%Deere Co
Shares34.2K
Event2026-06-30
Filed2026-08-03
LLY
21.93%Eli Lilly & Co
Shares18.0K
Event2026-06-30
Filed2026-08-03
Adobe Systems Inc
91.38%Adobe Systems Inc
Shares103.8K
Event2026-06-30
Filed2026-08-03
Lab Corp Of Amer
16.79%Lab Corp Of Amer
Shares75.3K
Event2026-06-30
Filed2026-08-03
T
-0.16%AT&T Corp
Shares1.0M
Event2026-06-30
Filed2026-08-03
DUK
-0.09%Duke Energy Corp New
Shares160.1K
Event2026-06-30
Filed2026-08-03
EMR
-0.29%Emerson Elec Co
Shares139.2K
Event2026-06-30
Filed2026-08-03
RSP
15.09%Invesco Exchange Traded Fd Tr
Shares92.9K
Event2026-06-30
Filed2026-08-03
LOW
-0.24%Lowe's Companies Inc
Shares83.2K
Event2026-06-30
Filed2026-08-03
GOOGL
22.42%Google Inc Class A
Shares49.8K
Event2026-06-30
Filed2026-08-03
HUBB
17.71%Hubbell, Inc
Shares32.7K
Event2026-06-30
Filed2026-08-03
NVDA
21.32%Nvidia Corp
Shares83.6K
Event2026-06-30
Filed2026-08-03
CVX
-0.12%Chevron Corp
Shares99.9K
Event2026-06-30
Filed2026-08-03
Mastercard
20.54%Mastercard
Shares30.1K
Event2026-06-30
Filed2026-08-03
Waste Management Inc New
-0.44%Waste Management Inc New
Shares68.6K
Event2026-06-30
Filed2026-08-03
WAT
17.91%Waters Corp
Shares39.4K
Event2026-06-30
Filed2026-08-03
MSI
NewMotorola Solutions
Shares32.6K
Event2026-06-30
Filed2026-08-03
Zoetis Inc
22.71%Zoetis Inc
Shares171.7K
Event2026-06-30
Filed2026-08-03
FDS
19.14%Factset Resh Sys Inc
Shares51.0K
Event2026-06-30
Filed2026-08-03
UPS
22.61%United Parcel Service
Shares109.1K
Event2026-06-30
Filed2026-08-03
Meta Platforms Inc
21.46%Meta Platforms Inc
Shares19.4K
Event2026-06-30
Filed2026-08-03
ROST
20.86%Ross Stores Inc
Shares46.2K
Event2026-06-30
Filed2026-08-03
SHW
18.95%Sherwin-Williams Co
Shares28.6K
Event2026-06-30
Filed2026-08-03
NRC
93.55%National Research Corporation
Shares434.8K
Event2026-06-30
Filed2026-08-03
FTDR
51.41%Frontdoor Inc
Shares119.9K
Event2026-06-30
Filed2026-08-03
MEDP
46.88%Medpace Holdings, Inc
Shares14.9K
Event2026-06-30
Filed2026-08-03
QLYS
65.97%Qualys, Inc.
Shares57.2K
Event2026-06-30
Filed2026-08-03
LQDT
46.07%Liquidity Svcs Inc
Shares193.4K
Event2026-06-30
Filed2026-08-03
DCI
47.43%Donaldson Co Inc
Shares81.7K
Event2026-06-30
Filed2026-08-03
GIL
60.97%Gildan Activewear Inc
Shares133.2K
Event2026-06-30
Filed2026-08-03
STRL
-49.73%Sterling Construction
Shares8.2K
Event2026-06-30
Filed2026-08-03
S&P Global Inc COM
21.91%S&P Global Inc COM
Shares16.8K
Event2026-06-30
Filed2026-08-03
LOGI
59.73%Logitech International
Shares72.0K
Event2026-06-30
Filed2026-08-03
JKHY
162.24%Jack Henry & Associates
Shares48.6K
Event2026-06-30
Filed2026-08-03
AVY
228.75%Avery Dennison Corp
Shares34.6K
Event2026-06-30
Filed2026-08-03
LAMR
73.07%Lamar Advertising Co
Shares33.8K
Event2026-06-30
Filed2026-08-03
PAYC
68.39%Paycom Software Inc
Shares39.6K
Event2026-06-30
Filed2026-08-03
AOS
59.04%AO Smith Corporation
Shares76.2K
Event2026-06-30
Filed2026-08-03
ALGN
333.84%Align Technology Inc
Shares28.0K
Event2026-06-30
Filed2026-08-03
TTC
72.70%The Toro Company
Shares47.4K
Event2026-06-30
Filed2026-08-03
ZBRA
69.93%Zebra Technologies Corproation
Shares17.2K
Event2026-06-30
Filed2026-08-03
INTU
25.68%Intuit Inc
Shares16.2K
Event2026-06-30
Filed2026-08-03
EVTC
58.50%Evertec, Inc
Shares150.6K
Event2026-06-30
Filed2026-08-03
JBTM
132.86%JBT Marel Corp
Shares27.4K
Event2026-06-30
Filed2026-08-03
VRSN
70.03%Verisign Inc
Shares15.3K
Event2026-06-30
Filed2026-08-03
HXL
80.50%Hexcel Corp
Shares38.1K
Event2026-06-30
Filed2026-08-03
UI
77.93%Ubiquiti Inc.
Shares7.0K
Event2026-06-30
Filed2026-08-03
MSM
-21.83%MSC Industrial
Shares31.3K
Event2026-06-30
Filed2026-08-03
BMI
NewBadger Meter, Inc.
Shares18.4K
Event2026-06-30
Filed2026-08-03
TECH
117.66%Bio-Techne Corp
Shares37.7K
Event2026-06-30
Filed2026-08-03
DLB
93.43%Dolby Laboratories, Inc CL A
Shares39.9K
Event2026-06-30
Filed2026-08-03
GAZTRANSPORT & TECHNIGAZ
NewGAZTRANSPORT & TECHNIGAZ
Shares8.1K
Event2026-06-30
Filed2026-08-03
IJH
0.00%iShares Core S&P MID-CAP ETF
Shares16.2K
Event2026-06-30
Filed2026-08-03
MXCT
0.00%MaxCyte Inc Com
Shares862.8K
Event2026-06-30
Filed2026-08-03
KO
-0.35%Coca Cola Company
Shares12.7K
Event2026-06-30
Filed2026-08-03
VOO
3.24%Vanguard S&P 500 ETF
Shares1.2K
Event2026-06-30
Filed2026-08-03
VO
300.00%Vanguard Mid-Cap Etf
Shares10.3K
Event2026-06-30
Filed2026-08-03
MU
0.00%Micron Technology Inc
Shares680
Event2026-06-30
Filed2026-08-03
PAR Technology Corp
-34.89%PAR Technology Corp
Shares42.1K
Event2026-06-30
Filed2026-08-03
GLW
0.00%Corning Inc
Shares2.8K
Event2026-06-30
Filed2026-08-03
OEF
-1.63%IShares S&P 100
Shares1.6K
Event2026-06-30
Filed2026-08-03
IBM
1.19%Intl Business Machines Corp Ib
Shares2.0K
Event2026-06-30
Filed2026-08-03
VENU
0.00%Venu Holding Corporation
Shares218.6K
Event2026-06-30
Filed2026-08-03
Vanguard Total Stock Market Et
0.85%Vanguard Total Stock Market Et
Shares1.3K
Event2026-06-30
Filed2026-08-03
GOOG
5.34%Google Inc
Shares1.4K
Event2026-06-30
Filed2026-08-03
DTD
0.00%Wisdomtree Total Div Fund
Shares4.9K
Event2026-06-30
Filed2026-08-03
AMZN
40.74%Amazon Inc
Shares1.9K
Event2026-06-30
Filed2026-08-03
QXO
0.00%QXO, Inc
Shares25.0K
Event2026-06-30
Filed2026-08-03
Southern Company
0.00%Southern Company
Shares4.4K
Event2026-06-30
Filed2026-08-03
SUN
0.00%Sunoco LP/Sunoco Fin Corp Com
Shares4.9K
Event2026-06-30
Filed2026-08-03
IVW
0.00%Ishares S&p 500 Growth Index F
Shares1.9K
Event2026-06-30
Filed2026-08-03
Abbvie Inc
6.22%Abbvie Inc
Shares1.0K
Event2026-06-30
Filed2026-08-03
Ishares Core MSCI EAFE ETF
0.00%Ishares Core MSCI EAFE ETF
Shares2.6K
Event2026-06-30
Filed2026-08-03
WFC
0.00%Wells Fargo & Co New Del
Shares2.8K
Event2026-06-30
Filed2026-08-03
QQQ
NewInvesco QQQ
Shares300
Event2026-06-30
Filed2026-08-03
IAU
0.00%Ishares Gold Tr Ishares New
Shares2.8K
Event2026-06-30
Filed2026-08-03
XPOF
NewXponential Fitness Inc
Shares30.0K
Event2026-06-30
Filed2026-08-03
WMT
NewWal-Mart Stores Inc
Shares1.8K
Event2026-06-30
Filed2026-08-03
SMMT
0.00%Summit Therapeutics
Shares10.0K
Event2026-06-30
Filed2026-08-03
FLO
0.00%Flowers Foods, Inc
Shares10.3K
Event2026-06-30
Filed2026-08-03
Mycelx Technologies Corp
0.00%Mycelx Technologies Corp
Shares10.4K
Event2026-06-30
Filed2026-08-03
Puresafe Water Systems Inc
0.00%Puresafe Water Systems Inc
Shares14.0K
Event2026-06-30
Filed2026-08-03
Call Option Holdings
No call option holdings data available
No call option holdings data available
Put Option Holdings
No put option holdings data available
No put option holdings data available