The Analysis of Willis Investment Counsel's Holdings & P&L


Currently, Willis Investment Counsel holds 125 types of securities in its portfolio with a total value $2.1B. In the most recent quarter, they have increased their positions in N/A (+246.9K shares, valued at $33.8M), MSI (+32.6K shares, valued at $13.5M), ABT (+146.0K shares, valued at $13.2M); decreased their positions in GNRC (-31.4K shares, valued at $9.2M), TXN (-29.6K shares, valued at $8.8M), STRL (-8.1K shares, valued at $6.8M); initiated new positions in N/A (+246.9K shares, valued at $33.8M), MSI (+32.6K shares, valued at $13.5M), BMI (+18.4K shares, valued at $2.7M).


1M P&L
+2.4M+0.14%
3M P&L
+115.0M+7.12%
HY P&L
+120.2M+7.46%

P&L figures are estimated based on reported 13F stock holdings and market price changes. They are approximations and may not reflect actual fund performance. Stock split events may also affect the accuracy of these calculations, and we cannot guarantee that all splits have been fully accounted for.

Top Holding Treemap

Top Industries by Value

1Drug Manufacturers - General209.9M
12.6%
2Specialty Industrial Machinery102.2M
6.2%
3Software - Infrastructure96.5M
5.8%

Top Industries by Stock Count

1N/A9 stocks
8.8%
2Specialty Industrial Machinery6 stocks
5.9%
3Software - Application5 stocks
4.9%
Stock Holdings
Cisco Systems Inc
Cisco Systems Inc
6.01%
Shares884.2K
Event2026-06-30
Filed2026-08-03
JNJ
Johnson And Johnson
6.93%
Shares309.5K
Event2026-06-30
Filed2026-08-03
TXN
Texas Instruments Inc
-11.12%
Shares237.0K
Event2026-06-30
Filed2026-08-03
CAT
Caterpillar Inc Del
9.83%
Shares54.6K
Event2026-06-30
Filed2026-08-03
Chubb Ltd
Chubb Ltd
5.91%
Shares162.9K
Event2026-06-30
Filed2026-08-03
LMT
Lockheed Martin Corp
5.52%
Shares96.3K
Event2026-06-30
Filed2026-08-03
PAYX
Paychex Inc
7.02%
Shares467.7K
Event2026-06-30
Filed2026-08-03
MSFT
Microsoft Corp
6.80%
Shares121.1K
Event2026-06-30
Filed2026-08-03
PFE
Pfizer Inc
5.85%
Shares1.8M
Event2026-06-30
Filed2026-08-03
MRK
Merck & Company, Inc
-0.30%
Shares312.8K
Event2026-06-30
Filed2026-08-03
HD
Home Depot Inc
5.01%
Shares112.9K
Event2026-06-30
Filed2026-08-03
AFL
Aflac Inc
7.40%
Shares324.5K
Event2026-06-30
Filed2026-08-03
FTNT
Fortinet, Inc
17.65%
Shares230.9K
Event2026-06-30
Filed2026-08-03
Exxon Mobil Corp
Exxon Mobil Corp
New
Shares246.9K
Event2026-06-30
Filed2026-08-03
HSY
Hershey Co
5.40%
Shares190.7K
Event2026-06-30
Filed2026-08-03
GNRC
Generac
-21.61%
Shares114.0K
Event2026-06-30
Filed2026-08-03
KEYS
Keysight Technologies
17.37%
Shares95.1K
Event2026-06-30
Filed2026-08-03
ADP
Automatic Data Proc
-0.27%
Shares148.1K
Event2026-06-30
Filed2026-08-03
Accenture PLC
Accenture PLC
36.54%
Shares266.0K
Event2026-06-30
Filed2026-08-03
ETN
Eaton Corp
-0.13%
Shares77.0K
Event2026-06-30
Filed2026-08-03
PEP
Pepsico Inc
4.57%
Shares239.5K
Event2026-06-30
Filed2026-08-03
Medtronic Inc
Medtronic Inc
5.74%
Shares414.5K
Event2026-06-30
Filed2026-08-03
AAPL
Apple Computer
1.97%
Shares111.3K
Event2026-06-30
Filed2026-08-03
DGX
Quest Diagnostics, Inc.
-0.20%
Shares151.5K
Event2026-06-30
Filed2026-08-03
ABT
Abbott Laboratories
73.24%
Shares345.3K
Event2026-06-30
Filed2026-08-03
PG
Procter & Gamble Co
-0.19%
Shares209.4K
Event2026-06-30
Filed2026-08-03
COP
Conocophillips
6.51%
Shares274.2K
Event2026-06-30
Filed2026-08-03
AEP
American Electric Power Co
-0.25%
Shares203.0K
Event2026-06-30
Filed2026-08-03
BHP
BHP Billiton Ltd
5.15%
Shares331.2K
Event2026-06-30
Filed2026-08-03
GWW
W. W. Grainger, Inc.
20.40%
Shares20.1K
Event2026-06-30
Filed2026-08-03
VLO
Valero Energy Corp
-0.29%
Shares104.3K
Event2026-06-30
Filed2026-08-03
SNY
Sanofi-Aventis
-0.28%
Shares602.3K
Event2026-06-30
Filed2026-08-03
JP Morgan Chase & Co
JP Morgan Chase & Co
-0.10%
Shares77.8K
Event2026-06-30
Filed2026-08-03
DRI
Darden Restaurants Inc
-0.16%
Shares122.4K
Event2026-06-30
Filed2026-08-03
TSCO
Tractor Supply Co
11.19%
Shares759.7K
Event2026-06-30
Filed2026-08-03
3m Company
3m Company
7.52%
Shares146.8K
Event2026-06-30
Filed2026-08-03
VZ
Verizon Communications Com
-0.27%
Shares558.0K
Event2026-06-30
Filed2026-08-03
GD
General Dynamics Corp
-0.30%
Shares66.5K
Event2026-06-30
Filed2026-08-03
AXP
American Express
18.24%
Shares67.7K
Event2026-06-30
Filed2026-08-03
MCD
Mcdonalds Corp Com
-0.35%
Shares84.5K
Event2026-06-30
Filed2026-08-03
SHEL
Shell
5.22%
Shares292.0K
Event2026-06-30
Filed2026-08-03
Applied Material Inc
Applied Material Inc
17.72%
Shares31.1K
Event2026-06-30
Filed2026-08-03
CLX
Clorox Co Del Com
-0.30%
Shares229.3K
Event2026-06-30
Filed2026-08-03
DE
Deere Co
-0.29%
Shares34.2K
Event2026-06-30
Filed2026-08-03
LLY
Eli Lilly & Co
21.93%
Shares18.0K
Event2026-06-30
Filed2026-08-03
Adobe Systems Inc
Adobe Systems Inc
91.38%
Shares103.8K
Event2026-06-30
Filed2026-08-03
Lab Corp Of Amer
Lab Corp Of Amer
16.79%
Shares75.3K
Event2026-06-30
Filed2026-08-03
T
AT&T Corp
-0.16%
Shares1.0M
Event2026-06-30
Filed2026-08-03
DUK
Duke Energy Corp New
-0.09%
Shares160.1K
Event2026-06-30
Filed2026-08-03
EMR
Emerson Elec Co
-0.29%
Shares139.2K
Event2026-06-30
Filed2026-08-03
RSP
Invesco Exchange Traded Fd Tr
15.09%
Shares92.9K
Event2026-06-30
Filed2026-08-03
LOW
Lowe's Companies Inc
-0.24%
Shares83.2K
Event2026-06-30
Filed2026-08-03
GOOGL
Google Inc Class A
22.42%
Shares49.8K
Event2026-06-30
Filed2026-08-03
HUBB
Hubbell, Inc
17.71%
Shares32.7K
Event2026-06-30
Filed2026-08-03
NVDA
Nvidia Corp
21.32%
Shares83.6K
Event2026-06-30
Filed2026-08-03
CVX
Chevron Corp
-0.12%
Shares99.9K
Event2026-06-30
Filed2026-08-03
Mastercard
Mastercard
20.54%
Shares30.1K
Event2026-06-30
Filed2026-08-03
Waste Management Inc New
Waste Management Inc New
-0.44%
Shares68.6K
Event2026-06-30
Filed2026-08-03
WAT
Waters Corp
17.91%
Shares39.4K
Event2026-06-30
Filed2026-08-03
MSI
Motorola Solutions
New
Shares32.6K
Event2026-06-30
Filed2026-08-03
Zoetis Inc
Zoetis Inc
22.71%
Shares171.7K
Event2026-06-30
Filed2026-08-03
FDS
Factset Resh Sys Inc
19.14%
Shares51.0K
Event2026-06-30
Filed2026-08-03
UPS
United Parcel Service
22.61%
Shares109.1K
Event2026-06-30
Filed2026-08-03
Meta Platforms Inc
Meta Platforms Inc
21.46%
Shares19.4K
Event2026-06-30
Filed2026-08-03
ROST
Ross Stores Inc
20.86%
Shares46.2K
Event2026-06-30
Filed2026-08-03
SHW
Sherwin-Williams Co
18.95%
Shares28.6K
Event2026-06-30
Filed2026-08-03
NRC
National Research Corporation
93.55%
Shares434.8K
Event2026-06-30
Filed2026-08-03
FTDR
Frontdoor Inc
51.41%
Shares119.9K
Event2026-06-30
Filed2026-08-03
MEDP
Medpace Holdings, Inc
46.88%
Shares14.9K
Event2026-06-30
Filed2026-08-03
QLYS
Qualys, Inc.
65.97%
Shares57.2K
Event2026-06-30
Filed2026-08-03
LQDT
Liquidity Svcs Inc
46.07%
Shares193.4K
Event2026-06-30
Filed2026-08-03
DCI
Donaldson Co Inc
47.43%
Shares81.7K
Event2026-06-30
Filed2026-08-03
GIL
Gildan Activewear Inc
60.97%
Shares133.2K
Event2026-06-30
Filed2026-08-03
STRL
Sterling Construction
-49.73%
Shares8.2K
Event2026-06-30
Filed2026-08-03
S&P Global Inc COM
S&P Global Inc COM
21.91%
Shares16.8K
Event2026-06-30
Filed2026-08-03
LOGI
Logitech International
59.73%
Shares72.0K
Event2026-06-30
Filed2026-08-03
JKHY
Jack Henry & Associates
162.24%
Shares48.6K
Event2026-06-30
Filed2026-08-03
AVY
Avery Dennison Corp
228.75%
Shares34.6K
Event2026-06-30
Filed2026-08-03
LAMR
Lamar Advertising Co
73.07%
Shares33.8K
Event2026-06-30
Filed2026-08-03
PAYC
Paycom Software Inc
68.39%
Shares39.6K
Event2026-06-30
Filed2026-08-03
AOS
AO Smith Corporation
59.04%
Shares76.2K
Event2026-06-30
Filed2026-08-03
ALGN
Align Technology Inc
333.84%
Shares28.0K
Event2026-06-30
Filed2026-08-03
TTC
The Toro Company
72.70%
Shares47.4K
Event2026-06-30
Filed2026-08-03
ZBRA
Zebra Technologies Corproation
69.93%
Shares17.2K
Event2026-06-30
Filed2026-08-03
INTU
Intuit Inc
25.68%
Shares16.2K
Event2026-06-30
Filed2026-08-03
EVTC
Evertec, Inc
58.50%
Shares150.6K
Event2026-06-30
Filed2026-08-03
JBTM
JBT Marel Corp
132.86%
Shares27.4K
Event2026-06-30
Filed2026-08-03
VRSN
Verisign Inc
70.03%
Shares15.3K
Event2026-06-30
Filed2026-08-03
HXL
Hexcel Corp
80.50%
Shares38.1K
Event2026-06-30
Filed2026-08-03
UI
Ubiquiti Inc.
77.93%
Shares7.0K
Event2026-06-30
Filed2026-08-03
MSM
MSC Industrial
-21.83%
Shares31.3K
Event2026-06-30
Filed2026-08-03
BMI
Badger Meter, Inc.
New
Shares18.4K
Event2026-06-30
Filed2026-08-03
TECH
Bio-Techne Corp
117.66%
Shares37.7K
Event2026-06-30
Filed2026-08-03
DLB
Dolby Laboratories, Inc CL A
93.43%
Shares39.9K
Event2026-06-30
Filed2026-08-03
GAZTRANSPORT & TECHNIGAZ
GAZTRANSPORT & TECHNIGAZ
New
Shares8.1K
Event2026-06-30
Filed2026-08-03
IJH
iShares Core S&P MID-CAP ETF
0.00%
Shares16.2K
Event2026-06-30
Filed2026-08-03
MXCT
MaxCyte Inc Com
0.00%
Shares862.8K
Event2026-06-30
Filed2026-08-03
KO
Coca Cola Company
-0.35%
Shares12.7K
Event2026-06-30
Filed2026-08-03
VOO
Vanguard S&P 500 ETF
3.24%
Shares1.2K
Event2026-06-30
Filed2026-08-03
VO
Vanguard Mid-Cap Etf
300.00%
Shares10.3K
Event2026-06-30
Filed2026-08-03
MU
Micron Technology Inc
0.00%
Shares680
Event2026-06-30
Filed2026-08-03
PAR Technology Corp
PAR Technology Corp
-34.89%
Shares42.1K
Event2026-06-30
Filed2026-08-03
GLW
Corning Inc
0.00%
Shares2.8K
Event2026-06-30
Filed2026-08-03
OEF
IShares S&P 100
-1.63%
Shares1.6K
Event2026-06-30
Filed2026-08-03
IBM
Intl Business Machines Corp Ib
1.19%
Shares2.0K
Event2026-06-30
Filed2026-08-03
VENU
Venu Holding Corporation
0.00%
Shares218.6K
Event2026-06-30
Filed2026-08-03
Vanguard Total Stock Market Et
Vanguard Total Stock Market Et
0.85%
Shares1.3K
Event2026-06-30
Filed2026-08-03
GOOG
Google Inc
5.34%
Shares1.4K
Event2026-06-30
Filed2026-08-03
DTD
Wisdomtree Total Div Fund
0.00%
Shares4.9K
Event2026-06-30
Filed2026-08-03
AMZN
Amazon Inc
40.74%
Shares1.9K
Event2026-06-30
Filed2026-08-03
QXO
QXO, Inc
0.00%
Shares25.0K
Event2026-06-30
Filed2026-08-03
Southern Company
Southern Company
0.00%
Shares4.4K
Event2026-06-30
Filed2026-08-03
SUN
Sunoco LP/Sunoco Fin Corp Com
0.00%
Shares4.9K
Event2026-06-30
Filed2026-08-03
IVW
Ishares S&p 500 Growth Index F
0.00%
Shares1.9K
Event2026-06-30
Filed2026-08-03
Abbvie Inc
Abbvie Inc
6.22%
Shares1.0K
Event2026-06-30
Filed2026-08-03
Ishares Core MSCI EAFE ETF
Ishares Core MSCI EAFE ETF
0.00%
Shares2.6K
Event2026-06-30
Filed2026-08-03
WFC
Wells Fargo & Co New Del
0.00%
Shares2.8K
Event2026-06-30
Filed2026-08-03
QQQ
Invesco QQQ
New
Shares300
Event2026-06-30
Filed2026-08-03
IAU
Ishares Gold Tr Ishares New
0.00%
Shares2.8K
Event2026-06-30
Filed2026-08-03
XPOF
Xponential Fitness Inc
New
Shares30.0K
Event2026-06-30
Filed2026-08-03
WMT
Wal-Mart Stores Inc
New
Shares1.8K
Event2026-06-30
Filed2026-08-03
SMMT
Summit Therapeutics
0.00%
Shares10.0K
Event2026-06-30
Filed2026-08-03
FLO
Flowers Foods, Inc
0.00%
Shares10.3K
Event2026-06-30
Filed2026-08-03
Mycelx Technologies Corp
Mycelx Technologies Corp
0.00%
Shares10.4K
Event2026-06-30
Filed2026-08-03
Puresafe Water Systems Inc
Puresafe Water Systems Inc
0.00%
Shares14.0K
Event2026-06-30
Filed2026-08-03

Call Option Holdings
No call option holdings data available

Put Option Holdings
No put option holdings data available
Willis Investment Counsel Institutional Holdings, Portfolio & P&L — TradeFomo