Ulta Beauty is the largest specialized beauty retailer in the US with about 1,500 freestanding stores. The firm offers cosmetics (39% of 2024 sales), fragrances (13%), skin care (23%), and hair care products (19%). It also has salon services, including hair, makeup, skin, and brow, that account for about 4% of its revenue and drive traffic. Outside of the US, Ulta acquired premium beauty retailer Space NK and its 83 stores in the UK and Ireland in 2025, is opening franchised stores in Mexico, and has formed a joint venture to expand into the Middle East. In addition, Ulta collects royalties through its Target partnership (set to end in 2026) and credit card revenue. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
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ULTA Price Trend and Signals
ULTA Option Volumes & Open Interests (aggregated)
ULTA Put Call Ratios and IV (aggregated)
ULTA Financials
2026-02-18Somewhat Bearishmacd_signal
Dead cross above zero detected.
2026-02-17Somewhat Bullishmacd_signal
Golden cross above zero detected.
2026-02-17Somewhat Bullishprice_signal
Yearly high detected.
2026-02-10Somewhat Bearishmacd_signal
Dead cross above zero detected.
2026-02-09Somewhat Bullishmacd_signal
Golden cross above zero detected.
2026-02-09Somewhat Bullishprice_signal
Yearly high detected.
2026-02-06Somewhat Bullishprice_signal
Yearly high detected.
2026-01-26Somewhat Bearishmacd_signal
Dead cross above zero detected.
2026-01-23Somewhat Bullishprice_signal
Yearly high detected.
2026-01-23Somewhat Bearishrsi_signal
RSI indicates overbought condition.
2026-01-22Somewhat Bearishrsi_signal
RSI indicates overbought condition.
2026-01-21Somewhat Bullishprice_signal
Yearly high detected.
2026-01-21Somewhat Bearishrsi_signal
RSI indicates overbought condition.
2026-01-20Somewhat Bullishprice_signal
Yearly high detected.
2026-01-20Somewhat Bearishrsi_signal
RSI indicates overbought condition.
2026-01-15Somewhat Bearishrsi_signal
RSI indicates overbought condition.
2026-01-14Somewhat Bearishrsi_signal
RSI indicates overbought condition.
2026-01-13Somewhat Bearishrsi_signal
RSI indicates overbought condition.
2026-01-12Somewhat Bearishrsi_signal
RSI indicates overbought condition.
2026-01-09Somewhat Bullishprice_signal
Yearly high detected.
2026-01-09Somewhat Bearishrsi_signal
RSI indicates overbought condition.
2026-01-08Somewhat Bullishprice_signal
Yearly high detected.
2026-01-08Somewhat Bearishrsi_signal
RSI indicates overbought condition.
2026-01-07Somewhat Bullishprice_signal
Yearly high detected.
2026-01-07Somewhat Bearishrsi_signal
RSI indicates overbought condition.
2026-01-06Somewhat Bullishprice_signal
Yearly high detected.
2026-01-06Somewhat Bearishrsi_signal
RSI indicates overbought condition.
2026-01-05Somewhat Bullishmacd_signal
Golden cross above zero detected.
2026-01-05Somewhat Bullishprice_signal
Yearly high detected.
2026-01-02Somewhat Bullishprice_signal
Yearly high detected.
2025-12-29Somewhat Bearishmacd_signal
Dead cross above zero detected.
2025-12-22Somewhat Bullishprice_signal
Yearly high detected.
2025-12-09Somewhat Bullishprice_signal
Yearly high detected.
2025-12-05Neutralvolume_signal
Abnormal volume detected compared to 10-day moving average.
2025-12-05Neutralvolume_signal
Abnormal volume detected compared to 20-day moving average.
2025-12-05Neutralvolume_signal
Abnormal volume detected compared to 3 mon moving average.
2025-12-05Somewhat Bullishprice_signal
Yearly high detected.
2025-12-02Somewhat Bullishprice_signal
Monthly high detected.
2025-12-01Somewhat Bullishprice_signal
Monthly high detected.
2025-11-28Somewhat Bullishprice_signal
Monthly high detected.
2025-11-25Bullishmacd_signal
Golden cross below zero detected.
2025-11-21Somewhat Bullishbottom_signal_v1
Potential bottom confirmed based on multi-timeframe lows.
2025-10-31Somewhat Bullishbottom_signal_v1
Potential bottom confirmed based on multi-timeframe lows.
2025-09-02Somewhat Bullishbottom_signal_v1
Potential bottom confirmed based on multi-timeframe lows.
2025-03-14Somewhat Bullishbottom_signal_v1
Potential bottom confirmed based on multi-timeframe lows.
2025-03-06Somewhat Bullishbottom_signal_v1
Potential bottom confirmed based on multi-timeframe lows.
2025-02-25Somewhat Bullishbottom_signal_v1
Potential bottom confirmed based on multi-timeframe lows.
2025-01-16Somewhat Bullishbottom_signal_v1
Potential bottom confirmed based on multi-timeframe lows.
2024-12-02Somewhat Bullishbottom_signal_v1
Potential bottom confirmed based on multi-timeframe lows.