Choice Hotels International IncConsumer Cyclical | Lodging
Choice Hotels International, Inc. is a prominent global franchisor based in Rockville, Maryland, specializing in a diverse array of hotel brands that span the economy to upscale segments. With a presence in over 40 countries, the company emphasizes strong franchisee support and innovation to enhance its operational efficiency and brand visibility. Choice Hotels employs an extensive distribution and marketing strategy to foster customer engagement, while its strategic growth initiatives focus on expanding its franchise network and implementing technology-driven solutions, solidifying its position as a key player in the competitive hospitality industry.