Versus Systems Announces Strategic Collaboration with Drinkfinger Enterprises Ltd.

Versus Systems, Inc. has entered into a definitive agreement with Drinkfinger Enterprises Ltd. for a strategic collaboration focused on creating digital and on-site audience engagement activations in global markets. This partnership integrates Drinkfinger's physical beverage accessory platform with Versus' QR-enabled engagement technology to create a physical-to-digital engagement system. This system will unlock branded digital content, instant games, fan competitions, sponsor rewards, quizzes, and social-sharing opportunities directly from consumer products. The collaboration aims to establish a repeatable activation framework for brand partners to engage diverse audiences at scale, measure performance in real-time, and build long-term consumer relationships. Initial programs are underway in Brazil, the US, and the UK, with commercial revenue expected to begin in Q1 2026. Revenue will be shared equally in key markets, with both companies anticipating significant contributions from high-margin recurring software and sponsorship revenue streams. The combined system will be deployed across sports venues, live events, bars, music festivals, retail environments, sponsorship platforms, and hospitality properties. This collaboration is expected to provide brands with new first-party audience data, insights into consumer purchasing behavior, targeted sponsor placements, and real-time campaign measurement. The partnership is particularly focused on the Brazilian market, leveraging its growing entertainment industry and engaged consumer base. The revenue model includes sponsored digital campaigns, licensing fees, digital advertising, and customer data insight products.