Urban-gro, Inc. Outlines Strategy Targeting Global T20 Cricket Market

Urban-gro, Inc. has outlined its strategic focus on the global T20 cricket ecosystem, following its integration with Flash Sports & Media, Inc. and Innovative Production Group, Inc. The company aims to create a vertically integrated platform to control and monetize sports and entertainment intellectual property. Key initiatives include market entry through the LPL player draft, platform activation via sponsorships and media rights, revenue scaling through league participation, and global replication of its business model. The company notes significant media rights transactions and franchise valuations in the T20 cricket market, citing examples like the IPL and Royal Challengers Bengaluru. Urban-gro believes its strategy will enhance visibility into revenue generation and platform scalability.