MasterBeef Group Announces Expansion into Dessert Market with Premium Gelato Brand from Thailand

MasterBeef Group announced its plan to introduce a premium gelato brand from Thailand to the Hong Kong market, marking an expansion into the dessert sector. The Company anticipates opening its first gelato shop in Hong Kong in the summer of 2026. This strategic move aims to complement its existing Taiwanese hotpot and barbecue businesses by diversifying revenue streams in a high-margin segment. The selected brand, based in Bangkok, is known for its French-style gelato. The success of the initial location will influence decisions regarding further expansion across Hong Kong. The Company, which currently operates 12 outlets under the Master Beef and Anping Grill brands, views this as an opportunity to enhance its portfolio and reach new customer demographics. The announcement was made via a press release on March 10, 2026.