Yi Steven plan to sell securities of MediaAlpha, Inc. under Form 144

Yi Steven filed Form 144 to notify SEC of plan to sell 96000 units of MediaAlpha, Inc. securities around 2026-07-01, with aggregate market value of $1,238,671.00. The total outstanding units is 54062155.0. The amount planned to be sold represents 0.18% of total outstanding units; Recent transactions in past 3 months include: On 04/01/2026, sold 4000 units for $36587.00; On 04/06/2026, sold 4000 units for $37365.00; On 04/07/2026, sold 4000 units for $37843.00; On 04/08/2026, sold 4000 units for $39128.00; On 04/13/2026, sold 4000 units for $36279.00; On 04/14/2026, sold 4000 units for $37881.00; On 04/15/2026, sold 4000 units for $38732.00; On 04/20/2026, sold 28543 units for $287013.00; On 04/21/2026, sold 16047 units for $161670.00; On 04/22/2026, sold 4000 units for $39503.00; On 04/27/2026, sold 33663 units for $336238.00; On 04/28/2026, sold 6565 units for $65650.00; On 04/29/2026, sold 26739 units for $267289.00; On 05/04/2026, sold 4000 units for $36200.00; On 05/05/2026, sold 4000 units for $35720.00; On 05/06/2026, sold 4000 units for $36545.00; On 06/16/2026, sold 24000 units for $240176.00;