Nonko Eugene plan to sell securities of MediaAlpha, Inc. under Form 144

Nonko Eugene filed Form 144 to notify SEC of plan to sell 36300 units of MediaAlpha, Inc. securities around 2025-12-22, with aggregate market value of $468,663.00. The total outstanding units is 56868573.0. The amount planned to be sold represents 0.06% of total outstanding units; Recent transactions in past 3 months include: On 11/17/2025, sold 12100 units for $149152.00; On 11/18/2025, sold 12100 units for $143401.00; On 11/19/2025, sold 12100 units for $140737.00; On 11/24/2025, sold 12100 units for $144313.00; On 11/25/2025, sold 12100 units for $146591.00; On 11/26/2025, sold 12100 units for $151024.00; On 12/01/2025, sold 12100 units for $152517.00; On 12/02/2025, sold 12100 units for $152121.00; On 12/03/2025, sold 12100 units for $161869.00; On 12/08/2025, sold 12100 units for $158383.00; On 12/09/2025, sold 12100 units for $161222.00; On 12/10/2025, sold 12100 units for $163304.00; On 12/15/2025, sold 12100 units for $155317.00; On 12/16/2025, sold 12100 units for $154138.00; On 12/17/2025, sold 12100 units for $154829.00;