Nonko Eugene plan to sell securities of MediaAlpha, Inc. under Form 144

Nonko Eugene filed Form 144 to notify SEC of plan to sell 254100 units of MediaAlpha, Inc. securities around 2026-04-20, with aggregate market value of $2,552,435.00. The total outstanding units is 56207408.0. The amount planned to be sold represents 0.45% of total outstanding units; Recent transactions in past 3 months include: On 01/20/2026, sold 12100 units for $135624.00; On 01/21/2026, sold 12100 units for $133331.00; On 01/22/2026, sold 12100 units for $135534.00; On 01/26/2026, sold 12100 units for $131391.00; On 01/27/2026, sold 12100 units for $127265.00; On 01/28/2026, sold 12100 units for $129957.00; On 02/02/2026, sold 12100 units for $125288.00; On 02/03/2026, sold 12100 units for $121755.00; On 02/25/2026, sold 25097 units for $251030.00; On 03/02/2026, sold 108003 units for $1080792.00; On 03/03/2026, sold 12100 units for $121577.00; On 03/04/2026, sold 12100 units for $121207.00; On 03/09/2026, sold 4107 units for $41070.00; On 03/16/2026, sold 2902 units for $29030.00; On 03/17/2026, sold 2303 units for $23030.00;