Nonko Eugene plan to sell securities of MediaAlpha, Inc. under Form 144

Nonko Eugene filed Form 144 to notify SEC of plan to sell 23202 units of MediaAlpha, Inc. securities around 2026-06-10, with aggregate market value of $232,049.00. The total outstanding units is 54062155.0. The amount planned to be sold represents 0.04% of total outstanding units; Recent transactions in past 3 months include: On 03/16/2026, sold 2902 units for $29030.00; On 03/17/2026, sold 2303 units for $23030.00; On 04/20/2026, sold 74373 units for $774285.00; On 04/21/2026, sold 37446 units for $377327.00; On 04/27/2026, sold 55485 units for $104016.00; On 04/28/2026, sold 7153 units for $71533.00; On 04/29/2026, sold 52494 units for $525317.00;