T. Rowe Price Investment Management Reports 5.2% New Stake in Ethos Technologies Inc.

T. Rowe Price Investment Management, Inc. has filed a Schedule 13G indicating a new substantial position in Ethos Technologies Inc. (Ticker: LIFE). As of the event date on March 31, 2026, the investment adviser reported beneficial ownership of 1,587,026 shares of Class A Common Stock. This position represents a 5.2% ownership stake in the company, crossing the 5% regulatory threshold for reporting. The filing details that T. Rowe Price has sole dispositive power over all 1,587,026 shares and sole voting power over 1,575,633 shares. The securities were acquired in the ordinary course of business and not for the purpose of influencing or changing the control of the issuer. T. Rowe Price Investment Management, Inc., based in Baltimore, Maryland, is filing as an investment adviser under Rule 13d-1(b). This represents a significant increase from a previous reported position of zero shares, establishing the firm as a major institutional shareholder in Ethos Technologies.