Power of Attorney for Olga Gonzalez

This filing is an Exhibit 24, a Power of Attorney document for Olga Gonzalez, related to her position with Fomento Económico Mexicano, S.A.B. de C.V. and Coca-Cola FEMSA, S.A.B. de C.V. The document appoints Alejandro Gil Ortiz, Sergio Rodríguez Pérez, and Camila Lopes Amaral Westin Pereira as attorneys-in-fact. They are authorized to prepare, execute, and submit necessary documents to the U.S. Securities and Exchange Commission (SEC) for obtaining EDGAR codes and filing reports required under Section 16(a) of the Securities Exchange Act, including Forms 3, 4, and 5. The attorneys-in-fact are also empowered to obtain information regarding the company's equity securities from third parties. The Power of Attorney remains in effect until Olga Gonzalez resigns or is removed from her position, is no longer required to file reports, or revokes it in writing. The document was executed on June 17, 2026, and acknowledged on June 18, 2026.