Graphic Packaging Holding Company Announces CEO Transition and Strategic Update

Graphic Packaging Holding Company has announced a significant leadership change with the appointment of Robbert Rietbroek as the new President and Chief Executive Officer, effective January 1, 2026. This transition occurs as the company aims to leverage its substantial investments in sustainable consumer packaging and execute its Vision 2030 strategy. The Board of Directors acknowledged that recent performance, including a significant decline in share price, necessitated decisive action and new leadership to restore value and achieve strategic goals. Rietbroek brings extensive CPG expertise from companies like PepsiCo and Kimberly-Clark, with a proven track record of driving growth and improving financial performance. Immediate priorities include aligning capabilities with consumer trends, accelerating innovation, optimizing costs, and improving cash flow generation. The company has also engaged AlixPartners to identify further areas for improvement. Graphic Packaging reiterates its commitment to enhancing long-term shareholder value through its Vision 2030 strategy and cost optimization plan, expressing confidence in Rietbroek's leadership to accelerate value creation initiatives.