Baozun Announces US$10 Million Share Repurchase Program

Baozun Inc. announced that its Board of Directors has authorized a new share repurchase program, allowing the company to buy back up to US$10 million of its outstanding American depositary shares (ADSs) and/or Class A ordinary shares over the next 12 months. This program, effective September 24, 2026, is subject to shareholder mandates and applicable regulations. Repurchases will be conducted on the open market or through other legal means, depending on market conditions. The company believes this move demonstrates confidence in its business outlook and aims to create value for shareholders. Funding for the repurchases will come from existing cash balances and other legally available funds. The program does not commit the company to a specific repurchase amount and may be modified, suspended, or discontinued at its discretion. Baozun Inc. is a leading brand e-commerce solution provider and digital commerce enabler in China, founded in 2007.