Betterware de México Announces Appointment of Raúl del Villar as Chief Financial Officer

Betterware de México, S.A.P.I. de C.V. (NYSE: BWMX), operating as 'BeFra', has announced the appointment of Raúl del Villar as its new Chief Financial Officer, effective immediately. Mr. del Villar brings over three decades of extensive financial experience from various multinational consumer companies. His previous roles include Vice President and Corporate CFO at Grupo Axo, where he was instrumental in international debt issuances and enhancing financial reporting. He also served as CFO and Administrative Director at Adidas Group Mexico. This strategic appointment is expected to support BeFra's growth strategy and financial discipline as the company expands globally. BeFra, a leading direct-to-consumer company in Mexico, also operates the Jafra brand in the beauty sector across Mexico and the United States.