Beamr Launches VISTA for Subjective Quality Testing at Scale

Beamr Imaging Ltd. announced the launch of VISTA, a new platform for large-scale subjective video quality testing. This platform allows video teams to compare different video versions using real viewers, providing validated and decision-ready results quickly and efficiently. At the NAB Show 2026, Beamr will demonstrate VISTA's ability to validate the perceptual quality of NVIDIA RTX Video Super Resolution, showing that it provides better quality than standard upscaling methods when tested with 60 qualified viewers with 95% statistical confidence. The VISTA platform aims to bridge the gap between fast but unreliable objective metrics and slow, expensive traditional subjective testing labs, offering a scalable solution for validating AI-enhanced video quality.