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The Analysis of Holland Advisory Services, Inc.'s Holdings & P&L

Currently, Holland Advisory Services, Inc. holds 49 types of securities in its portfolio with a total value $90.5M. In the most recent quarter, they have increased their positions in FIVA (+184.2K shares, valued at $7.1M), SMH (+1.9K shares, valued at $1.2M), INTC (+2.1K shares, valued at $287.2K); decreased their positions in N/A (-1.6K shares, valued at $1.2M), IJR (-2.7K shares, valued at $404.9K), IJH (-1.8K shares, valued at $142.3K); initiated new positions in FIVA (+184.2K shares, valued at $7.1M), SMH (+1.9K shares, valued at $1.2M), INTC (+2.1K shares, valued at $287.2K).

1M P&L

-119.2K-0.20%

3M P&L

+2.7M+4.70%

HY P&L

+7.5M+14.05%

P&L figures are estimated based on reported 13F stock holdings and market price changes. They are approximations and may not reflect actual fund performance. Stock split events may also affect the accuracy of these calculations, and we cannot guarantee that all splits have been fully accounted for.

Top Holding Treemap

Top Industries by Value

1N/A45.1M

75.2%

2Consumer Electronics2.2M

3.6%

3Tobacco1.8M

2.9%

Top Industries by Stock Count

1N/A16 stocks

40.0%

2Drug Manufacturers - General3 stocks

7.5%

3Tobacco2 stocks

5.0%

Sponsored

Stock Holdings

TickerCompany NameSharesShares △%Event DateReport DateHistory

ISHARES TR ISHARES TR31.4K shares-4.72%2026-06-302026-07-13

IJH ISHARES TR262.8K shares-0.70%2026-06-302026-07-13

IJR ISHARES TR76.7K shares-3.44%2026-06-302026-07-13

FIVA FIDELITY COVINGTON TRUST184.2K sharesnew addition2026-06-302026-07-13

VANGUARD INDEX FDS VANGUARD INDEX FDS7.6K shares-1.55%2026-06-302026-07-13

AAPL APPLE INC7.5K shares-1.67%2026-06-302026-07-13

MSFT MICROSOFT CORP3.3K shares-0.60%2026-06-302026-07-13

SMH VANECK ETF TRUST1.9K sharesnew addition2026-06-302026-07-13

Sponsored

PM PHILIP MORRIS INTL INC6.7K shares-3.74%2026-06-302026-07-13

JPMORGAN CHASE & CO JPMORGAN CHASE & CO3.7K shares-5.15%2026-06-302026-07-13

DELL DELL TECHNOLOGIES INC2.7K shares-3.63%2026-06-302026-07-13

IWP ISHARES TR8.0K shares-8.85%2026-06-302026-07-13

ISHARES TR ISHARES TR11.0K shares0.85%2026-06-302026-07-13

CAT CATERPILLAR INC865 shares0.00%2026-06-302026-07-13

WMT WALMART INC6.9K shares-1.82%2026-06-302026-07-13

MCD MCDONALDS CORP2.5K shares1.08%2026-06-302026-07-13

Sponsored

EXXON MOBIL CORP EXXON MOBIL CORP4.9K shares0.75%2026-06-302026-07-13

NVDA NVIDIA CORPORATION3.3K shares61.23%2026-06-302026-07-13

JNJ JOHNSON & JOHNSON2.4K shares0.04%2026-06-302026-07-13

VTV VANGUARD INDEX FDS2.8K shares-4.33%2026-06-302026-07-13

MO ALTRIA GROUP INC7.7K shares0.00%2026-06-302026-07-13

PG PROCTER & GAMBLE CO3.7K shares0.05%2026-06-302026-07-13

IVW ISHARES TR3.8K shares-8.26%2026-06-302026-07-13

AMGN AMGEN INC1.4K shares-8.02%2026-06-302026-07-13

Sponsored

CISCO SYS INC CISCO SYS INC4.1K shares-5.40%2026-06-302026-07-13

MDLZ MONDELEZ INTL INC7.7K shares0.19%2026-06-302026-07-13

CVX CHEVRON CORPORATION2.7K shares2.36%2026-06-302026-07-13

IWS ISHARES TR2.7K shares-4.00%2026-06-302026-07-13

BRO BROWN & BROWN INC6.4K shares0.23%2026-06-302026-07-13

HUBB HUBBELL INC767 shares0.00%2026-06-302026-07-13

IWO ISHARES TR905 shares-10.22%2026-06-302026-07-13

VIG VANGUARD SPECIALIZED FUNDS1.5K shares-15.73%2026-06-302026-07-13

Sponsored

VBR VANGUARD INDEX FDS1.4K shares0.14%2026-06-302026-07-13

XLF SELECT SECTOR SPDR TR6.4K shares0.00%2026-06-302026-07-13

PNW PINNACLE WEST CAP CORP3.0K shares0.00%2026-06-302026-07-13

VISA INC VISA INC906 shares9.82%2026-06-302026-07-13

MRK MERCK & CO INC2.4K shares0.00%2026-06-302026-07-13

IBM INTERNATIONAL BUSINESS MACHS1.0K shares-12.84%2026-06-302026-07-13

INTC INTEL CORP2.1K sharesnew addition2026-06-302026-07-13

TRAVELERS COMPANIES INC TRAVELERS COMPANIES INC860 shares0.00%2026-06-302026-07-13

Sponsored

QQQ INVESCO QQQ TR355 shares0.00%2026-06-302026-07-13

CCL CARNIVAL CORP LTD9.0K sharesnew addition2026-06-302026-07-13

3M CO 3M CO1.6K shares0.00%2026-06-302026-07-13

BAC BANK OF AMER CORP4.4K shares0.09%2026-06-302026-07-13

SOXX ISHARES TR390 sharesnew addition2026-06-302026-07-13

IJJ ISHARES TR1.6K shares0.06%2026-06-302026-07-13

DIS DISNEY WALT CO2.5K shares0.00%2026-06-302026-07-13

DIA STATE STR SPDR DOW JONES IND430 sharesnew addition2026-06-302026-07-13

Sponsored

AMZN AMAZON COM INC876 sharesnew addition2026-06-302026-07-13

ISHARES TR

-4.72%

Shares31.4K

Event2026-06-30

Filed2026-07-13

IJH

ISHARES TR

-0.70%

Shares262.8K

Event2026-06-30

Filed2026-07-13

IJR

ISHARES TR

-3.44%

Shares76.7K

Event2026-06-30

Filed2026-07-13

FIVA

FIDELITY COVINGTON TRUST

New

Shares184.2K

Event2026-06-30

Filed2026-07-13

VANGUARD INDEX FDS

-1.55%

Shares7.6K

Event2026-06-30

Filed2026-07-13

AAPL

APPLE INC

-1.67%

Shares7.5K

Event2026-06-30

Filed2026-07-13

MSFT

MICROSOFT CORP

-0.60%

Shares3.3K

Event2026-06-30

Filed2026-07-13

SMH

VANECK ETF TRUST

New

Shares1.9K

Event2026-06-30

Filed2026-07-13

PHILIP MORRIS INTL INC

-3.74%

Shares6.7K

Event2026-06-30

Filed2026-07-13

JPMORGAN CHASE & CO

-5.15%

Shares3.7K

Event2026-06-30

Filed2026-07-13

DELL

DELL TECHNOLOGIES INC

-3.63%

Shares2.7K

Event2026-06-30

Filed2026-07-13

IWP

ISHARES TR

-8.85%

Shares8.0K

Event2026-06-30

Filed2026-07-13

ISHARES TR

0.85%

Shares11.0K

Event2026-06-30

Filed2026-07-13

CAT

CATERPILLAR INC

0.00%

Shares865

Event2026-06-30

Filed2026-07-13

WMT

WALMART INC

-1.82%

Shares6.9K

Event2026-06-30

Filed2026-07-13

MCD

MCDONALDS CORP

1.08%

Shares2.5K

Event2026-06-30

Filed2026-07-13

EXXON MOBIL CORP

0.75%

Shares4.9K

Event2026-06-30

Filed2026-07-13

NVDA

NVIDIA CORPORATION

61.23%

Shares3.3K

Event2026-06-30

Filed2026-07-13

JNJ

JOHNSON & JOHNSON

0.04%

Shares2.4K

Event2026-06-30

Filed2026-07-13

VTV

VANGUARD INDEX FDS

-4.33%

Shares2.8K

Event2026-06-30

Filed2026-07-13

ALTRIA GROUP INC

0.00%

Shares7.7K

Event2026-06-30

Filed2026-07-13

PROCTER & GAMBLE CO

0.05%

Shares3.7K

Event2026-06-30

Filed2026-07-13

IVW

ISHARES TR

-8.26%

Shares3.8K

Event2026-06-30

Filed2026-07-13

AMGN

AMGEN INC

-8.02%

Shares1.4K

Event2026-06-30

Filed2026-07-13

CISCO SYS INC

-5.40%

Shares4.1K

Event2026-06-30

Filed2026-07-13

MDLZ

MONDELEZ INTL INC

0.19%

Shares7.7K

Event2026-06-30

Filed2026-07-13

CVX

CHEVRON CORPORATION

2.36%

Shares2.7K

Event2026-06-30

Filed2026-07-13

IWS

ISHARES TR

-4.00%

Shares2.7K

Event2026-06-30

Filed2026-07-13

BRO

BROWN & BROWN INC

0.23%

Shares6.4K

Event2026-06-30

Filed2026-07-13

HUBB

HUBBELL INC

0.00%

Shares767

Event2026-06-30

Filed2026-07-13

IWO

ISHARES TR

-10.22%

Shares905

Event2026-06-30

Filed2026-07-13

VIG

VANGUARD SPECIALIZED FUNDS

-15.73%

Shares1.5K

Event2026-06-30

Filed2026-07-13

VBR

VANGUARD INDEX FDS

0.14%

Shares1.4K

Event2026-06-30

Filed2026-07-13

XLF

SELECT SECTOR SPDR TR

0.00%

Shares6.4K

Event2026-06-30

Filed2026-07-13

PNW

PINNACLE WEST CAP CORP

0.00%

Shares3.0K

Event2026-06-30

Filed2026-07-13

VISA INC

9.82%

Shares906

Event2026-06-30

Filed2026-07-13

MRK

MERCK & CO INC

0.00%

Shares2.4K

Event2026-06-30

Filed2026-07-13

IBM

INTERNATIONAL BUSINESS MACHS

-12.84%

Shares1.0K

Event2026-06-30

Filed2026-07-13

INTC

INTEL CORP

New

Shares2.1K

Event2026-06-30

Filed2026-07-13

TRAVELERS COMPANIES INC

0.00%

Shares860

Event2026-06-30

Filed2026-07-13

QQQ

INVESCO QQQ TR

0.00%

Shares355

Event2026-06-30

Filed2026-07-13

CCL

CARNIVAL CORP LTD

New

Shares9.0K

Event2026-06-30

Filed2026-07-13

3M CO

0.00%

Shares1.6K

Event2026-06-30

Filed2026-07-13

BAC

BANK OF AMER CORP

0.09%

Shares4.4K

Event2026-06-30

Filed2026-07-13

SOXX

ISHARES TR

New

Shares390

Event2026-06-30

Filed2026-07-13

IJJ

ISHARES TR

0.06%

Shares1.6K

Event2026-06-30

Filed2026-07-13

DIS

DISNEY WALT CO

0.00%

Shares2.5K

Event2026-06-30

Filed2026-07-13

DIA

STATE STR SPDR DOW JONES IND

New

Shares430

Event2026-06-30

Filed2026-07-13

AMZN

AMAZON COM INC

New

Shares876

Event2026-06-30

Filed2026-07-13

Call Option Holdings

No call option holdings data available

Put Option Holdings

No put option holdings data available