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The Analysis of Holland Advisory Services, Inc.'s Holdings & P&L

Currently, Holland Advisory Services, Inc. holds 47 types of securities in its portfolio with a total value $74.6M. In the most recent quarter, they have increased their positions in FBTC (+17.1K shares, valued at $1.0M), TRV (+860 shares, valued at $250.8K), RIO (+2.3K shares, valued at $215.4K); decreased their positions in IJH (-3.1K shares, valued at $210.8K), PM (-594 shares, valued at $98.2K), IJR (-403 shares, valued at $50.1K); initiated new positions in FBTC (+17.1K shares, valued at $1.0M), TRV (+860 shares, valued at $250.8K), RIO (+2.3K shares, valued at $215.4K).

1M P&L

+2.6M+3.30%

3M P&L

+4.1M+5.25%

HY P&L

+9.0M+12.40%

P&L figures are estimated based on reported 13F stock holdings and market price changes. They are approximations and may not reflect actual fund performance. Stock split events may also affect the accuracy of these calculations, and we cannot guarantee that all splits have been fully accounted for.

Top Holding Treemap

Top Industries by Value

1N/A57.8M

78.4%

2Consumer Electronics1.9M

2.6%

3Tobacco1.7M

2.3%

Top Industries by Stock Count

1N/A15 stocks

34.1%

2Tobacco2 stocks

4.5%

3Drug Manufacturers - General2 stocks

4.5%

Sponsored

Stock Holdings

TickerCompany NameSharesShares △%Event DateReport DateHistory

IVV ISHARES TR32.9K shares0.18%2026-03-312026-04-07

IJH ISHARES TR264.7K shares-1.17%2026-03-312026-04-07

IJR ISHARES TR79.4K shares-0.51%2026-03-312026-04-07

VTI VANGUARD INDEX FDS7.7K shares-0.35%2026-03-312026-04-07

AAPL APPLE INC7.7K shares0.03%2026-03-312026-04-07

MSFT MICROSOFT CORP3.3K shares0.06%2026-03-312026-04-07

PM PHILIP MORRIS INTL INC7.0K shares-7.85%2026-03-312026-04-07

JPM JPMORGAN CHASE & CO3.9K shares7.31%2026-03-312026-04-07

Sponsored

IWP ISHARES TR8.8K shares0.03%2026-03-312026-04-07

FBTC FIDELITY WISE ORIGIN BITCOIN17.1K sharesnew addition2026-03-312026-04-07

IEFA ISHARES TR10.9K shares-1.35%2026-03-312026-04-07

WMT WALMART INC7.0K shares-0.54%2026-03-312026-04-07

XOM EXXON MOBIL CORP4.9K shares0.00%2026-03-312026-04-07

MCD MCDONALDS CORP2.5K shares-0.56%2026-03-312026-04-07

CAT CATERPILLAR INC865 shares0.12%2026-03-312026-04-07

JNJ JOHNSON & JOHNSON2.4K shares3.41%2026-03-312026-04-07

Sponsored

VTV VANGUARD INDEX FDS2.9K shares-3.01%2026-03-312026-04-07

CVX CHEVRON CORPORATION2.6K shares0.00%2026-03-312026-04-07

PG PROCTER & GAMBLE CO3.7K shares0.03%2026-03-312026-04-07

AMGN AMGEN INC1.5K shares0.20%2026-03-312026-04-07

MO ALTRIA GROUP INC7.7K shares0.00%2026-03-312026-04-07

DELL DELL TECHNOLOGIES INC2.8K shares0.46%2026-03-312026-04-07

IVW ISHARES TR4.1K shares0.10%2026-03-312026-04-07

MDLZ MONDELEZ INTL INC7.7K shares0.21%2026-03-312026-04-07

Sponsored

BRO BROWN & BROWN INC6.4K shares-9.02%2026-03-312026-04-07

IWS ISHARES TR2.8K shares0.21%2026-03-312026-04-07

VIG VANGUARD SPECIALIZED FUNDS1.8K shares0.00%2026-03-312026-04-07

HUBBELL INC HUBBELL INC767 shares0.00%2026-03-312026-04-07

NVDA NVIDIA CORPORATION2.0K shares0.00%2026-03-312026-04-07

CSCO CISCO SYS INC4.3K shares0.33%2026-03-312026-04-07

IWO ISHARES TR1.0K shares0.10%2026-03-312026-04-07

XLF SELECT SECTOR SPDR TR6.4K shares0.00%2026-03-312026-04-07

Sponsored

VBR VANGUARD INDEX FDS1.4K shares0.21%2026-03-312026-04-07

PNW PINNACLE WEST CAP CORP3.0K shares0.00%2026-03-312026-04-07

IBM INTERNATIONAL BUSINESS MACHS1.2K shares0.51%2026-03-312026-04-07

MERCK & CO INC MERCK & CO INC2.4K shares0.00%2026-03-312026-04-07

CCL CARNIVAL CORP10.4K shares0.44%2026-03-312026-04-07

TRV TRAVELERS COMPANIES INC860 sharesnew addition2026-03-312026-04-07

V VISA INC825 shares0.00%2026-03-312026-04-07

DIS DISNEY WALT CO2.5K shares-1.93%2026-03-312026-04-07

Sponsored

MMM 3M CO1.6K shares0.00%2026-03-312026-04-07

SO SOUTHERN CO2.4K shares1.06%2026-03-312026-04-07

IJJ ISHARES TR1.6K shares0.06%2026-03-312026-04-07

RIO RIO TINTO PLC2.3K sharesnew addition2026-03-312026-04-07

BAC BANK AMERICA CORP4.4K shares0.09%2026-03-312026-04-07

CMCSA COMCAST CORP NEW7.4K shares0.01%2026-03-312026-04-07

INVESCO QQQ TR INVESCO QQQ TR355 sharesnew addition2026-03-312026-04-07

IVV

ISHARES TR

0.18%

Shares32.9K

Event2026-03-31

Filed2026-04-07

IJH

ISHARES TR

-1.17%

Shares264.7K

Event2026-03-31

Filed2026-04-07

IJR

ISHARES TR

-0.51%

Shares79.4K

Event2026-03-31

Filed2026-04-07

VTI

VANGUARD INDEX FDS

-0.35%

Shares7.7K

Event2026-03-31

Filed2026-04-07

AAPL

APPLE INC

0.03%

Shares7.7K

Event2026-03-31

Filed2026-04-07

MSFT

MICROSOFT CORP

0.06%

Shares3.3K

Event2026-03-31

Filed2026-04-07

PHILIP MORRIS INTL INC

-7.85%

Shares7.0K

Event2026-03-31

Filed2026-04-07

JPM

JPMORGAN CHASE & CO

7.31%

Shares3.9K

Event2026-03-31

Filed2026-04-07

IWP

ISHARES TR

0.03%

Shares8.8K

Event2026-03-31

Filed2026-04-07

FBTC

FIDELITY WISE ORIGIN BITCOIN

New

Shares17.1K

Event2026-03-31

Filed2026-04-07

IEFA

ISHARES TR

-1.35%

Shares10.9K

Event2026-03-31

Filed2026-04-07

WMT

WALMART INC

-0.54%

Shares7.0K

Event2026-03-31

Filed2026-04-07

XOM

EXXON MOBIL CORP

0.00%

Shares4.9K

Event2026-03-31

Filed2026-04-07

MCD

MCDONALDS CORP

-0.56%

Shares2.5K

Event2026-03-31

Filed2026-04-07

CAT

CATERPILLAR INC

0.12%

Shares865

Event2026-03-31

Filed2026-04-07

JNJ

JOHNSON & JOHNSON

3.41%

Shares2.4K

Event2026-03-31

Filed2026-04-07

VTV

VANGUARD INDEX FDS

-3.01%

Shares2.9K

Event2026-03-31

Filed2026-04-07

CVX

CHEVRON CORPORATION

0.00%

Shares2.6K

Event2026-03-31

Filed2026-04-07

PROCTER & GAMBLE CO

0.03%

Shares3.7K

Event2026-03-31

Filed2026-04-07

AMGN

AMGEN INC

0.20%

Shares1.5K

Event2026-03-31

Filed2026-04-07

ALTRIA GROUP INC

0.00%

Shares7.7K

Event2026-03-31

Filed2026-04-07

DELL

DELL TECHNOLOGIES INC

0.46%

Shares2.8K

Event2026-03-31

Filed2026-04-07

IVW

ISHARES TR

0.10%

Shares4.1K

Event2026-03-31

Filed2026-04-07

MDLZ

MONDELEZ INTL INC

0.21%

Shares7.7K

Event2026-03-31

Filed2026-04-07

BRO

BROWN & BROWN INC

-9.02%

Shares6.4K

Event2026-03-31

Filed2026-04-07

IWS

ISHARES TR

0.21%

Shares2.8K

Event2026-03-31

Filed2026-04-07

VIG

VANGUARD SPECIALIZED FUNDS

0.00%

Shares1.8K

Event2026-03-31

Filed2026-04-07

HUBBELL INC

0.00%

Shares767

Event2026-03-31

Filed2026-04-07

NVDA

NVIDIA CORPORATION

0.00%

Shares2.0K

Event2026-03-31

Filed2026-04-07

CSCO

CISCO SYS INC

0.33%

Shares4.3K

Event2026-03-31

Filed2026-04-07

IWO

ISHARES TR

0.10%

Shares1.0K

Event2026-03-31

Filed2026-04-07

XLF

SELECT SECTOR SPDR TR

0.00%

Shares6.4K

Event2026-03-31

Filed2026-04-07

VBR

VANGUARD INDEX FDS

0.21%

Shares1.4K

Event2026-03-31

Filed2026-04-07

PNW

PINNACLE WEST CAP CORP

0.00%

Shares3.0K

Event2026-03-31

Filed2026-04-07

IBM

INTERNATIONAL BUSINESS MACHS

0.51%

Shares1.2K

Event2026-03-31

Filed2026-04-07

MERCK & CO INC

0.00%

Shares2.4K

Event2026-03-31

Filed2026-04-07

CCL

CARNIVAL CORP

0.44%

Shares10.4K

Event2026-03-31

Filed2026-04-07

TRV

TRAVELERS COMPANIES INC

New

Shares860

Event2026-03-31

Filed2026-04-07

VISA INC

0.00%

Shares825

Event2026-03-31

Filed2026-04-07

DIS

DISNEY WALT CO

-1.93%

Shares2.5K

Event2026-03-31

Filed2026-04-07

MMM

3M CO

0.00%

Shares1.6K

Event2026-03-31

Filed2026-04-07

SOUTHERN CO

1.06%

Shares2.4K

Event2026-03-31

Filed2026-04-07

IJJ

ISHARES TR

0.06%

Shares1.6K

Event2026-03-31

Filed2026-04-07

RIO

RIO TINTO PLC

New

Shares2.3K

Event2026-03-31

Filed2026-04-07

BAC

BANK AMERICA CORP

0.09%

Shares4.4K

Event2026-03-31

Filed2026-04-07

CMCSA

COMCAST CORP NEW

0.01%

Shares7.4K

Event2026-03-31

Filed2026-04-07

INVESCO QQQ TR

New

Shares355

Event2026-03-31

Filed2026-04-07

Call Option Holdings

No call option holdings data available

Put Option Holdings

No put option holdings data available