Sponsored

The Analysis of Friday Financial's Holdings & P&L

Currently, Friday Financial holds 108 types of securities in its portfolio with a total value $373.4M. In the most recent quarter, they have increased their positions in ITOT (+58.8K shares, valued at $9.6M), SCHG (+126.7K shares, valued at $4.3M), SCHF (+143.4K shares, valued at $3.9M); decreased their positions in CAT (-595 shares, valued at $559.4K), N/A (-246 shares, valued at $90.9K), N/A (-221 shares, valued at $13.1K); initiated new positions in VOO (+1.5K shares, valued at $1.0M), JPEF (+8.3K shares, valued at $669.0K), SNDK (+333 shares, valued at $538.7K).

1M P&L

+221.9K+0.06%

3M P&L

-4.5M-1.23%

HY P&L

+4.1M+1.15%

P&L figures are estimated based on reported 13F stock holdings and market price changes. They are approximations and may not reflect actual fund performance. Stock split events may also affect the accuracy of these calculations, and we cannot guarantee that all splits have been fully accounted for.

Top Holding Treemap

Top Industries by Value

1N/A341.3M

93.9%

2Consumer Electronics6.3M

1.7%

3Banks - Regional4.0M

1.1%

Top Industries by Stock Count

1N/A76 stocks

76.0%

2Semiconductors3 stocks

3.0%

3Farm & Heavy Construction Machinery2 stocks

2.0%

Sponsored

Stock Holdings

TickerCompany NameSharesShares △%Event DateReport DateHistory

ITOT ISHARES TR523.4K shares12.65%2026-06-302026-07-09

SCHG SCHWAB STRATEGIC TR756.7K shares20.12%2026-06-302026-07-09

BSVO EA SERIES TRUST810.4K shares5.11%2026-06-302026-07-09

VGIT VANGUARD SCOTTSDALE FDS282.9K shares26.28%2026-06-302026-07-09

IDEV ISHARES TR167.3K shares14.05%2026-06-302026-07-09

AVDV AMERICAN CENTY ETF TR130.8K shares11.17%2026-06-302026-07-09

SCHV SCHWAB STRATEGIC TR388.2K shares23.50%2026-06-302026-07-09

DFSD DIMENSIONAL ETF TRUST274.6K shares24.88%2026-06-302026-07-09

Sponsored

SCHD SCHWAB STRATEGIC TR363.8K shares9.78%2026-06-302026-07-09

DFEM DIMENSIONAL ETF TRUST297.2K shares10.05%2026-06-302026-07-09

CWI SPDR INDEX SHS FDS265.6K shares1.12%2026-06-302026-07-09

SCHF SCHWAB STRATEGIC TR342.6K shares71.97%2026-06-302026-07-09

VTIP VANGUARD MALVERN FDS149.9K shares18.83%2026-06-302026-07-09

AAPL APPLE INC20.4K shares11.85%2026-06-302026-07-09

VANGUARD INDEX FDS VANGUARD INDEX FDS16.3K shares-1.48%2026-06-302026-07-09

VIG VANGUARD SPECIALIZED FUNDS21.0K shares10.93%2026-06-302026-07-09

Sponsored

IWF ISHARES TR37.2K shares346.39%2026-06-302026-07-09

AVUV AMERICAN CENTY ETF TR36.4K shares18.99%2026-06-302026-07-09

DUHP DIMENSIONAL ETF TRUST106.6K shares9.35%2026-06-302026-07-09

SPYV SPDR SERIES TRUST65.0K shares8.81%2026-06-302026-07-09

UMBF UMB FINL CORP27.4K shares5.92%2026-06-302026-07-09

DIHP DIMENSIONAL ETF TRUST115.8K shares10.76%2026-06-302026-07-09

VXUS VANGUARD STAR FDS45.5K shares1.50%2026-06-302026-07-09

QQQ INVESCO QQQ TR4.0K shares300.61%2026-06-302026-07-09

Sponsored

HYMB SPDR SERIES TRUST92.4K shares2.54%2026-06-302026-07-09

IWP ISHARES TR13.5K shares19.97%2026-06-302026-07-09

FMB FIRST TR EXCH TRADED FD III35.9K shares14.08%2026-06-302026-07-09

AVEM AMERICAN CENTY ETF TR19.6K shares53.32%2026-06-302026-07-09

SLYG SPDR SERIES TRUST15.5K shares25.33%2026-06-302026-07-09

TSLA TESLA INC4.5K shares-0.07%2026-06-302026-07-09

DE DEERE & CO3.0K shares0.00%2026-06-302026-07-09

VWO VANGUARD INTL EQUITY INDEX F29.9K shares2.69%2026-06-302026-07-09

Sponsored

IBIT ISHARES BITCOIN TRUST ETF47.6K shares2.91%2026-06-302026-07-09

HYD VANECK ETF TRUST33.0K shares24.65%2026-06-302026-07-09

IEMG ISHARES INC21.1K shares0.20%2026-06-302026-07-09

VBR VANGUARD INDEX FDS6.8K shares-0.03%2026-06-302026-07-09

VBK VANGUARD INDEX FDS4.7K shares3.19%2026-06-302026-07-09

IVW ISHARES TR12.0K shares2.54%2026-06-302026-07-09

JMUB J P MORGAN EXCHANGE TRADED F30.2K shares55.64%2026-06-302026-07-09

VOT VANGUARD INDEX FDS4.9K shares10.27%2026-06-302026-07-09

Sponsored

VOE VANGUARD INDEX FDS6.9K shares-0.65%2026-06-302026-07-09

MDYV SPDR SERIES TRUST13.9K shares130.11%2026-06-302026-07-09

SPTM SPDR SERIES TRUST14.1K shares0.01%2026-06-302026-07-09

QUANTA SVCS INC QUANTA SVCS INC1.8K shares0.00%2026-06-302026-07-09

IWS ISHARES TR7.0K shares1.66%2026-06-302026-07-09

DFAE DIMENSIONAL ETF TRUST28.5K shares50.67%2026-06-302026-07-09

IWO ISHARES TR2.8K shares41.76%2026-06-302026-07-09

DFSV DIMENSIONAL ETF TRUST26.9K shares68.10%2026-06-302026-07-09

Sponsored

MUB ISHARES TR9.6K shares86.04%2026-06-302026-07-09

VOO VANGUARD INDEX FDS1.5K sharesnew addition2026-06-302026-07-09

EEM ISHARES TR14.8K shares0.42%2026-06-302026-07-09

NVDA NVIDIA CORPORATION4.9K shares3.62%2026-06-302026-07-09

JPMORGAN CHASE & CO JPMORGAN CHASE & CO2.7K shares15.17%2026-06-302026-07-09

DISV DIMENSIONAL ETF TRUST22.1K shares-0.00%2026-06-302026-07-09

WMT WALMART INC7.5K shares14.76%2026-06-302026-07-09

DON WISDOMTREE TR14.3K shares0.00%2026-06-302026-07-09

Sponsored

DFNM DIMENSIONAL ETF TRUST16.7K shares21.09%2026-06-302026-07-09

SLYV SPDR SERIES TRUST7.0K shares25.58%2026-06-302026-07-09

BROADCOM INC BROADCOM INC1.9K shares0.37%2026-06-302026-07-09

VLUE ISHARES TR3.6K shares0.00%2026-06-302026-07-09

JPEF J P MORGAN EXCHANGE TRADED F8.3K sharesnew addition2026-06-302026-07-09

MUNI PIMCO ETF TR12.5K shares21.37%2026-06-302026-07-09

VGT VANGUARD WORLD FD5.5K shares700.00%2026-06-302026-07-09

VYMI VANGUARD WHITEHALL FDS6.2K shares0.95%2026-06-302026-07-09

Sponsored

GOOG ALPHABET INC1.7K shares2.45%2026-06-302026-07-09

BRK.B BERKSHIRE HATHAWAY INC DEL1.2K shares0.00%2026-06-302026-07-09

EFV ISHARES TR7.7K shares0.00%2026-06-302026-07-09

IBM INTERNATIONAL BUSINESS MACHS1.9K shares1.87%2026-06-302026-07-09

VYM VANGUARD WHITEHALL FDS3.5K shares0.00%2026-06-302026-07-09

SNDK SANDISK CORP333 sharesnew addition2026-06-302026-07-09

WDC WESTERN DIGITAL CORP1.0K sharesnew addition2026-06-302026-07-09

IWN ISHARES TR2.4K shares9.72%2026-06-302026-07-09

Sponsored

IJK ISHARES TR4.6K shares0.00%2026-06-302026-07-09

IQLT ISHARES TR10.6K shares0.00%2026-06-302026-07-09

AMZN AMAZON COM INC2.1K shares9.90%2026-06-302026-07-09

IDOG ALPS ETF TR11.4K shares0.00%2026-06-302026-07-09

DGRW WISDOMTREE TR4.9K shares0.00%2026-06-302026-07-09

MSFT MICROSOFT CORP1.1K shares19.39%2026-06-302026-07-09

MDYG SPDR SERIES TRUST3.4K sharesnew addition2026-06-302026-07-09

IVE ISHARES TR1.6K shares0.00%2026-06-302026-07-09

Sponsored

CISCO SYS INC CISCO SYS INC3.2K shares-0.71%2026-06-302026-07-09

VIGI VANGUARD WHITEHALL FDS3.8K shares-0.03%2026-06-302026-07-09

MMIT NEW YORK LIFE INVTS ACTIVE E14.1K shares0.00%2026-06-302026-07-09

MDY STATE STR SPDR S&P MIDCAP 40477 sharesnew addition2026-06-302026-07-09

PG PROCTER & GAMBLE CO2.1K sharesnew addition2026-06-302026-07-09

GOOGL ALPHABET INC869 sharesnew addition2026-06-302026-07-09

DHS WISDOMTREE TR2.8K shares0.00%2026-06-302026-07-09

DFAU DIMENSIONAL ETF TRUST6.0K shares0.00%2026-06-302026-07-09

Sponsored

SDY SPDR SERIES TRUST1.9K shares0.00%2026-06-302026-07-09

BIV VANGUARD BD INDEX FDS3.8K shares22.81%2026-06-302026-07-09

JPIB J P MORGAN EXCHANGE TRADED F6.0K shares42.47%2026-06-302026-07-09

CAT CATERPILLAR INC303 shares-66.26%2026-06-302026-07-09

JNJ JOHNSON & JOHNSON1.1K sharesnew addition2026-06-302026-07-09

AAAU GOLDMAN SACHS PHYSICAL GOLD6.7K shares0.00%2026-06-302026-07-09

SCHZ SCHWAB STRATEGIC TR11.5K sharesnew addition2026-06-302026-07-09

DIS DISNEY WALT CO2.7K shares0.00%2026-06-302026-07-09

Sponsored

AMD ADVANCED MICRO DEVICES INC502 sharesnew addition2026-06-302026-07-09

IJJ ISHARES TR1.7K shares0.00%2026-06-302026-07-09

MS MORGAN STANLEY1.1K sharesnew addition2026-06-302026-07-09

KO COCA COLA CO2.9K sharesnew addition2026-06-302026-07-09

WEC WEC ENERGY GROUP INC1.9K sharesnew addition2026-06-302026-07-09

STATE STR SPDR S&P 500 ETF T STATE STR SPDR S&P 500 ETF T302 sharesnew addition2026-06-302026-07-09

PALANTIR TECHNOLOGIES INC PALANTIR TECHNOLOGIES INC1.6K shares0.00%2026-06-302026-07-09

TXN TEXAS INSTRS INC738 sharesnew addition2026-06-302026-07-09

Sponsored

XLP SELECT SECTOR SPDR TR2.5K shares-5.66%2026-06-302026-07-09

J P MORGAN EXCHANGE TRADED F J P MORGAN EXCHANGE TRADED F3.5K shares-5.93%2026-06-302026-07-09

PGX INVESCO EXCH TRADED FD TR II18.9K shares0.00%2026-06-302026-07-09

HITI HIGH TIDE INC12.8K sharesnew addition2026-06-302026-07-09

ITOT

ISHARES TR

12.65%

Shares523.4K

Event2026-06-30

Filed2026-07-09

SCHG

SCHWAB STRATEGIC TR

20.12%

Shares756.7K

Event2026-06-30

Filed2026-07-09

BSVO

EA SERIES TRUST

5.11%

Shares810.4K

Event2026-06-30

Filed2026-07-09

VGIT

VANGUARD SCOTTSDALE FDS

26.28%

Shares282.9K

Event2026-06-30

Filed2026-07-09

IDEV

ISHARES TR

14.05%

Shares167.3K

Event2026-06-30

Filed2026-07-09

AVDV

AMERICAN CENTY ETF TR

11.17%

Shares130.8K

Event2026-06-30

Filed2026-07-09

SCHV

SCHWAB STRATEGIC TR

23.50%

Shares388.2K

Event2026-06-30

Filed2026-07-09

DFSD

DIMENSIONAL ETF TRUST

24.88%

Shares274.6K

Event2026-06-30

Filed2026-07-09

SCHD

SCHWAB STRATEGIC TR

9.78%

Shares363.8K

Event2026-06-30

Filed2026-07-09

DFEM

DIMENSIONAL ETF TRUST

10.05%

Shares297.2K

Event2026-06-30

Filed2026-07-09

CWI

SPDR INDEX SHS FDS

1.12%

Shares265.6K

Event2026-06-30

Filed2026-07-09

SCHF

SCHWAB STRATEGIC TR

71.97%

Shares342.6K

Event2026-06-30

Filed2026-07-09

VTIP

VANGUARD MALVERN FDS

18.83%

Shares149.9K

Event2026-06-30

Filed2026-07-09

AAPL

APPLE INC

11.85%

Shares20.4K

Event2026-06-30

Filed2026-07-09

VANGUARD INDEX FDS

-1.48%

Shares16.3K

Event2026-06-30

Filed2026-07-09

VIG

VANGUARD SPECIALIZED FUNDS

10.93%

Shares21.0K

Event2026-06-30

Filed2026-07-09

IWF

ISHARES TR

346.39%

Shares37.2K

Event2026-06-30

Filed2026-07-09

AVUV

AMERICAN CENTY ETF TR

18.99%

Shares36.4K

Event2026-06-30

Filed2026-07-09

DUHP

DIMENSIONAL ETF TRUST

9.35%

Shares106.6K

Event2026-06-30

Filed2026-07-09

SPYV

SPDR SERIES TRUST

8.81%

Shares65.0K

Event2026-06-30

Filed2026-07-09

UMBF

UMB FINL CORP

5.92%

Shares27.4K

Event2026-06-30

Filed2026-07-09

DIHP

DIMENSIONAL ETF TRUST

10.76%

Shares115.8K

Event2026-06-30

Filed2026-07-09

VXUS

VANGUARD STAR FDS

1.50%

Shares45.5K

Event2026-06-30

Filed2026-07-09

QQQ

INVESCO QQQ TR

300.61%

Shares4.0K

Event2026-06-30

Filed2026-07-09

HYMB

SPDR SERIES TRUST

2.54%

Shares92.4K

Event2026-06-30

Filed2026-07-09

IWP

ISHARES TR

19.97%

Shares13.5K

Event2026-06-30

Filed2026-07-09

FMB

FIRST TR EXCH TRADED FD III

14.08%

Shares35.9K

Event2026-06-30

Filed2026-07-09

AVEM

AMERICAN CENTY ETF TR

53.32%

Shares19.6K

Event2026-06-30

Filed2026-07-09

SLYG

SPDR SERIES TRUST

25.33%

Shares15.5K

Event2026-06-30

Filed2026-07-09

TSLA

TESLA INC

-0.07%

Shares4.5K

Event2026-06-30

Filed2026-07-09

DEERE & CO

0.00%

Shares3.0K

Event2026-06-30

Filed2026-07-09

VWO

VANGUARD INTL EQUITY INDEX F

2.69%

Shares29.9K

Event2026-06-30

Filed2026-07-09

IBIT

ISHARES BITCOIN TRUST ETF

2.91%

Shares47.6K

Event2026-06-30

Filed2026-07-09

HYD

VANECK ETF TRUST

24.65%

Shares33.0K

Event2026-06-30

Filed2026-07-09

IEMG

ISHARES INC

0.20%

Shares21.1K

Event2026-06-30

Filed2026-07-09

VBR

VANGUARD INDEX FDS

-0.03%

Shares6.8K

Event2026-06-30

Filed2026-07-09

VBK

VANGUARD INDEX FDS

3.19%

Shares4.7K

Event2026-06-30

Filed2026-07-09

IVW

ISHARES TR

2.54%

Shares12.0K

Event2026-06-30

Filed2026-07-09

JMUB

J P MORGAN EXCHANGE TRADED F

55.64%

Shares30.2K

Event2026-06-30

Filed2026-07-09

VOT

VANGUARD INDEX FDS

10.27%

Shares4.9K

Event2026-06-30

Filed2026-07-09

VOE

VANGUARD INDEX FDS

-0.65%

Shares6.9K

Event2026-06-30

Filed2026-07-09

MDYV

SPDR SERIES TRUST

130.11%

Shares13.9K

Event2026-06-30

Filed2026-07-09

SPTM

SPDR SERIES TRUST

0.01%

Shares14.1K

Event2026-06-30

Filed2026-07-09

QUANTA SVCS INC

0.00%

Shares1.8K

Event2026-06-30

Filed2026-07-09

IWS

ISHARES TR

1.66%

Shares7.0K

Event2026-06-30

Filed2026-07-09

DFAE

DIMENSIONAL ETF TRUST

50.67%

Shares28.5K

Event2026-06-30

Filed2026-07-09

IWO

ISHARES TR

41.76%

Shares2.8K

Event2026-06-30

Filed2026-07-09

DFSV

DIMENSIONAL ETF TRUST

68.10%

Shares26.9K

Event2026-06-30

Filed2026-07-09

MUB

ISHARES TR

86.04%

Shares9.6K

Event2026-06-30

Filed2026-07-09

VOO

VANGUARD INDEX FDS

New

Shares1.5K

Event2026-06-30

Filed2026-07-09

EEM

ISHARES TR

0.42%

Shares14.8K

Event2026-06-30

Filed2026-07-09

NVDA

NVIDIA CORPORATION

3.62%

Shares4.9K

Event2026-06-30

Filed2026-07-09

JPMORGAN CHASE & CO

15.17%

Shares2.7K

Event2026-06-30

Filed2026-07-09

DISV

DIMENSIONAL ETF TRUST

-0.00%

Shares22.1K

Event2026-06-30

Filed2026-07-09

WMT

WALMART INC

14.76%

Shares7.5K

Event2026-06-30

Filed2026-07-09

DON

WISDOMTREE TR

0.00%

Shares14.3K

Event2026-06-30

Filed2026-07-09

DFNM

DIMENSIONAL ETF TRUST

21.09%

Shares16.7K

Event2026-06-30

Filed2026-07-09

SLYV

SPDR SERIES TRUST

25.58%

Shares7.0K

Event2026-06-30

Filed2026-07-09

BROADCOM INC

0.37%

Shares1.9K

Event2026-06-30

Filed2026-07-09

VLUE

ISHARES TR

0.00%

Shares3.6K

Event2026-06-30

Filed2026-07-09

JPEF

J P MORGAN EXCHANGE TRADED F

New

Shares8.3K

Event2026-06-30

Filed2026-07-09

MUNI

PIMCO ETF TR

21.37%

Shares12.5K

Event2026-06-30

Filed2026-07-09

VGT

VANGUARD WORLD FD

700.00%

Shares5.5K

Event2026-06-30

Filed2026-07-09

VYMI

VANGUARD WHITEHALL FDS

0.95%

Shares6.2K

Event2026-06-30

Filed2026-07-09

GOOG

ALPHABET INC

2.45%

Shares1.7K

Event2026-06-30

Filed2026-07-09

BRK.B

BERKSHIRE HATHAWAY INC DEL

0.00%

Shares1.2K

Event2026-06-30

Filed2026-07-09

EFV

ISHARES TR

0.00%

Shares7.7K

Event2026-06-30

Filed2026-07-09

IBM

INTERNATIONAL BUSINESS MACHS

1.87%

Shares1.9K

Event2026-06-30

Filed2026-07-09

VYM

VANGUARD WHITEHALL FDS

0.00%

Shares3.5K

Event2026-06-30

Filed2026-07-09

SNDK

SANDISK CORP

New

Shares333

Event2026-06-30

Filed2026-07-09

WDC

WESTERN DIGITAL CORP

New

Shares1.0K

Event2026-06-30

Filed2026-07-09

IWN

ISHARES TR

9.72%

Shares2.4K

Event2026-06-30

Filed2026-07-09

IJK

ISHARES TR

0.00%

Shares4.6K

Event2026-06-30

Filed2026-07-09

IQLT

ISHARES TR

0.00%

Shares10.6K

Event2026-06-30

Filed2026-07-09

AMZN

AMAZON COM INC

9.90%

Shares2.1K

Event2026-06-30

Filed2026-07-09

IDOG

ALPS ETF TR

0.00%

Shares11.4K

Event2026-06-30

Filed2026-07-09

DGRW

WISDOMTREE TR

0.00%

Shares4.9K

Event2026-06-30

Filed2026-07-09

MSFT

MICROSOFT CORP

19.39%

Shares1.1K

Event2026-06-30

Filed2026-07-09

MDYG

SPDR SERIES TRUST

New

Shares3.4K

Event2026-06-30

Filed2026-07-09

IVE

ISHARES TR

0.00%

Shares1.6K

Event2026-06-30

Filed2026-07-09

CISCO SYS INC

-0.71%

Shares3.2K

Event2026-06-30

Filed2026-07-09

VIGI

VANGUARD WHITEHALL FDS

-0.03%

Shares3.8K

Event2026-06-30

Filed2026-07-09

MMIT

NEW YORK LIFE INVTS ACTIVE E

0.00%

Shares14.1K

Event2026-06-30

Filed2026-07-09

MDY

STATE STR SPDR S&P MIDCAP 40

New

Shares477

Event2026-06-30

Filed2026-07-09

PROCTER & GAMBLE CO

New

Shares2.1K

Event2026-06-30

Filed2026-07-09

GOOGL

ALPHABET INC

New

Shares869

Event2026-06-30

Filed2026-07-09

DHS

WISDOMTREE TR

0.00%

Shares2.8K

Event2026-06-30

Filed2026-07-09

DFAU

DIMENSIONAL ETF TRUST

0.00%

Shares6.0K

Event2026-06-30

Filed2026-07-09

SDY

SPDR SERIES TRUST

0.00%

Shares1.9K

Event2026-06-30

Filed2026-07-09

BIV

VANGUARD BD INDEX FDS

22.81%

Shares3.8K

Event2026-06-30

Filed2026-07-09

JPIB

J P MORGAN EXCHANGE TRADED F

42.47%

Shares6.0K

Event2026-06-30

Filed2026-07-09

CAT

CATERPILLAR INC

-66.26%

Shares303

Event2026-06-30

Filed2026-07-09

JNJ

JOHNSON & JOHNSON

New

Shares1.1K

Event2026-06-30

Filed2026-07-09

AAAU

GOLDMAN SACHS PHYSICAL GOLD

0.00%

Shares6.7K

Event2026-06-30

Filed2026-07-09

SCHZ

SCHWAB STRATEGIC TR

New

Shares11.5K

Event2026-06-30

Filed2026-07-09

DIS

DISNEY WALT CO

0.00%

Shares2.7K

Event2026-06-30

Filed2026-07-09

AMD

ADVANCED MICRO DEVICES INC

New

Shares502

Event2026-06-30

Filed2026-07-09

IJJ

ISHARES TR

0.00%

Shares1.7K

Event2026-06-30

Filed2026-07-09

MORGAN STANLEY

New

Shares1.1K

Event2026-06-30

Filed2026-07-09

COCA COLA CO

New

Shares2.9K

Event2026-06-30

Filed2026-07-09

WEC

WEC ENERGY GROUP INC

New

Shares1.9K

Event2026-06-30

Filed2026-07-09

STATE STR SPDR S&P 500 ETF T

New

Shares302

Event2026-06-30

Filed2026-07-09

PALANTIR TECHNOLOGIES INC

0.00%

Shares1.6K

Event2026-06-30

Filed2026-07-09

TXN

TEXAS INSTRS INC

New

Shares738

Event2026-06-30

Filed2026-07-09

XLP

SELECT SECTOR SPDR TR

-5.66%

Shares2.5K

Event2026-06-30

Filed2026-07-09

J P MORGAN EXCHANGE TRADED F

-5.93%

Shares3.5K

Event2026-06-30

Filed2026-07-09

PGX

INVESCO EXCH TRADED FD TR II

0.00%

Shares18.9K

Event2026-06-30

Filed2026-07-09

HITI

HIGH TIDE INC

New

Shares12.8K

Event2026-06-30

Filed2026-07-09

Call Option Holdings

No call option holdings data available

Put Option Holdings

No put option holdings data available