Sponsored

The Analysis of Friday Financial's Holdings & P&L

Currently, Friday Financial holds 93 types of securities in its portfolio with a total value $290.2M. In the most recent quarter, they have increased their positions in ITOT (+19.9K shares, valued at $2.8M), BSVO (+58.8K shares, valued at $1.5M), DFSD (+19.9K shares, valued at $952.5K); decreased their positions in DFEM (-6.9K shares, valued at $239.4K), DFSV (-6.8K shares, valued at $238.1K), IWO (-244 shares, valued at $76.6K); initiated new positions in PLTR (+1.6K shares, valued at $240.5K), XOM (+1.3K shares, valued at $223.3K), JEPQ (+3.7K shares, valued at $206.9K).

1M P&L

-1.2M-0.37%

3M P&L

-1.4M-0.43%

HY P&L

+18.3M+6.12%

P&L figures are estimated based on reported 13F stock holdings and market price changes. They are approximations and may not reflect actual fund performance. Stock split events may also affect the accuracy of these calculations, and we cannot guarantee that all splits have been fully accounted for.

Top Holding Treemap

Top Industries by Value

1N/A271.0M

94.1%

2Consumer Electronics4.6M

1.6%

3Banks - Regional2.9M

1.0%

Top Industries by Stock Count

1N/A73 stocks

82.0%

2Farm & Heavy Construction Machinery2 stocks

2.2%

3Software - Infrastructure2 stocks

2.2%

Sponsored

Stock Holdings

TickerCompany NameSharesShares △%Event DateReport DateHistory

ITOT ISHARES TR464.6K shares4.48%2026-03-312026-04-16

BSVO EA SERIES TRUST770.9K shares8.25%2026-03-312026-04-16

SCHG SCHWAB STRATEGIC TR630.0K shares0.68%2026-03-312026-04-16

VGIT VANGUARD SCOTTSDALE FDS224.0K shares1.07%2026-03-312026-04-16

IDEV ISHARES TR146.7K shares1.01%2026-03-312026-04-16

AVDV AMERICAN CENTY ETF TR117.7K shares2.14%2026-03-312026-04-16

DFSD DIMENSIONAL ETF TRUST219.9K shares9.95%2026-03-312026-04-16

SCHD SCHWAB STRATEGIC TR331.4K shares1.79%2026-03-312026-04-16

Sponsored

CWI SPDR INDEX SHS FDS262.6K shares1.05%2026-03-312026-04-16

SCHV SCHWAB STRATEGIC TR314.4K shares1.32%2026-03-312026-04-16

DFEM DIMENSIONAL ETF TRUST270.1K shares-2.50%2026-03-312026-04-16

VTIP VANGUARD MALVERN FDS126.2K shares3.40%2026-03-312026-04-16

VTI VANGUARD INDEX FDS16.6K shares0.15%2026-03-312026-04-16

SCHF SCHWAB STRATEGIC TR199.2K shares4.65%2026-03-312026-04-16

AAPL APPLE INC18.2K shares0.00%2026-03-312026-04-16

VIG VANGUARD SPECIALIZED FUNDS18.9K shares3.17%2026-03-312026-04-16

Sponsored

DUHP DIMENSIONAL ETF TRUST97.4K shares8.02%2026-03-312026-04-16

IWF ISHARES TR8.3K shares10.86%2026-03-312026-04-16

VXUS VANGUARD STAR FDS44.9K shares0.02%2026-03-312026-04-16

SPYV SPDR SERIES TRUST59.7K shares5.96%2026-03-312026-04-16

AVUV AMERICAN CENTY ETF TR30.6K shares1.65%2026-03-312026-04-16

DIHP DIMENSIONAL ETF TRUST104.5K shares3.85%2026-03-312026-04-16

UMBF UMB FINL CORP25.9K shares0.05%2026-03-312026-04-16

HYMB SPDR SERIES TRUST90.1K shares4.40%2026-03-312026-04-16

Sponsored

IBIT ISHARES BITCOIN TRUST ETF46.3K shares0.60%2026-03-312026-04-16

TSLA TESLA INC4.5K shares0.76%2026-03-312026-04-16

DE DEERE & CO3.0K shares0.65%2026-03-312026-04-16

FMB FIRST TR EXCH TRADED FD III31.4K shares0.00%2026-03-312026-04-16

VWO VANGUARD INTL EQUITY INDEX F29.1K shares-0.73%2026-03-312026-04-16

VBR VANGUARD INDEX FDS6.8K shares4.46%2026-03-312026-04-16

IEMG ISHARES INC21.1K shares-2.65%2026-03-312026-04-16

IWP ISHARES TR11.3K shares0.00%2026-03-312026-04-16

Sponsored

VBK VANGUARD INDEX FDS4.5K shares5.82%2026-03-312026-04-16

IVW ISHARES TR11.7K shares0.00%2026-03-312026-04-16

HYD VANECK ETF TRUST26.5K shares6.31%2026-03-312026-04-16

VOE VANGUARD INDEX FDS6.9K shares3.88%2026-03-312026-04-16

SLYG SPDR SERIES TRUST12.4K shares-0.68%2026-03-312026-04-16

VOT VANGUARD INDEX FDS4.4K shares6.51%2026-03-312026-04-16

SPTM SPDR SERIES TRUST14.1K shares-0.76%2026-03-312026-04-16

AVEM AMERICAN CENTY ETF TR12.8K shares4.38%2026-03-312026-04-16

Sponsored

PWR QUANTA SVCS INC1.8K shares0.55%2026-03-312026-04-16

IWS ISHARES TR6.9K shares2.62%2026-03-312026-04-16

JMUB J P MORGAN EXCHANGE TRADED F19.4K shares-0.09%2026-03-312026-04-16

DISV DIMENSIONAL ETF TRUST22.1K shares0.07%2026-03-312026-04-16

EEM ISHARES TR14.7K shares0.00%2026-03-312026-04-16

NVDA NVIDIA CORPORATION4.7K shares0.00%2026-03-312026-04-16

WMT WALMART INC6.5K shares0.00%2026-03-312026-04-16

DON WISDOMTREE TR14.3K shares0.00%2026-03-312026-04-16

Sponsored

JPM JPMORGAN CHASE & CO2.4K shares0.55%2026-03-312026-04-16

DFNM DIMENSIONAL ETF TRUST13.8K shares-9.06%2026-03-312026-04-16

DFAE DIMENSIONAL ETF TRUST18.9K shares18.69%2026-03-312026-04-16

CAT CATERPILLAR INC898 shares0.00%2026-03-312026-04-16

IWO ISHARES TR2.0K shares-10.98%2026-03-312026-04-16

BROADCOM INC BROADCOM INC1.9K shares0.00%2026-03-312026-04-16

BERKSHIRE HATHAWAY INC DEL BERKSHIRE HATHAWAY INC DEL1.2K shares-0.08%2026-03-312026-04-16

VYMI VANGUARD WHITEHALL FDS6.1K shares0.56%2026-03-312026-04-16

Sponsored

INVESCO QQQ TR INVESCO QQQ TR990 shares0.00%2026-03-312026-04-16

EFV ISHARES TR7.7K shares0.00%2026-03-312026-04-16

DFSV DIMENSIONAL ETF TRUST16.0K shares-29.77%2026-03-312026-04-16

MUB ISHARES TR5.2K shares-9.86%2026-03-312026-04-16

MUNI PIMCO ETF TR10.3K shares0.00%2026-03-312026-04-16

SLYV SPDR SERIES TRUST5.6K shares14.84%2026-03-312026-04-16

VYM VANGUARD WHITEHALL FDS3.5K shares0.00%2026-03-312026-04-16

MDYV SPDR SERIES TRUST6.0K shares-2.40%2026-03-312026-04-16

Sponsored

VLUE ISHARES TR3.6K shares0.00%2026-03-312026-04-16

IQLT ISHARES TR10.6K shares0.00%2026-03-312026-04-16

VGT VANGUARD WORLD FD689 shares0.00%2026-03-312026-04-16

IDOG ALPS ETF TR11.4K shares0.00%2026-03-312026-04-16

ALPHABET INC ALPHABET INC1.6K shares0.00%2026-03-312026-04-16

IJK ISHARES TR4.6K shares0.00%2026-03-312026-04-16

IBM INTERNATIONAL BUSINESS MACHS1.9K shares8.10%2026-03-312026-04-16

DGRW WISDOMTREE TR4.9K shares-7.55%2026-03-312026-04-16

Sponsored

IWN ISHARES TR2.2K shares-10.27%2026-03-312026-04-16

AMZN AMAZON COM INC1.9K shares0.54%2026-03-312026-04-16

MSFT MICROSOFT CORP944 shares12.51%2026-03-312026-04-16

MMIT NEW YORK LIFE INVTS ACTIVE E14.1K shares0.00%2026-03-312026-04-16

IVE ISHARES TR1.6K shares0.00%2026-03-312026-04-16

VIGI VANGUARD WHITEHALL FDS3.8K shares0.00%2026-03-312026-04-16

AAAU GOLDMAN SACHS PHYSICAL GOLD6.7K shares0.00%2026-03-312026-04-16

DHS WISDOMTREE TR2.8K shares0.00%2026-03-312026-04-16

Sponsored

SDY SPDR SERIES TRUST1.9K shares0.00%2026-03-312026-04-16

DFAU DIMENSIONAL ETF TRUST6.0K shares0.00%2026-03-312026-04-16

DIS DISNEY WALT CO2.7K shares0.23%2026-03-312026-04-16

CSCO CISCO SYS INC3.2K shares-1.52%2026-03-312026-04-16

PLTR PALANTIR TECHNOLOGIES INC1.6K sharesnew addition2026-03-312026-04-16

BIV VANGUARD BD INDEX FDS3.1K shares0.00%2026-03-312026-04-16

IJJ ISHARES TR1.7K shares0.00%2026-03-312026-04-16

XOM EXXON MOBIL CORP1.3K sharesnew addition2026-03-312026-04-16

Sponsored

XLP SELECT SECTOR SPDR TR2.6K shares0.00%2026-03-312026-04-16

JEPQ J P MORGAN EXCHANGE TRADED F3.7K sharesnew addition2026-03-312026-04-16

PGX INVESCO EXCH TRADED FD TR II18.9K sharesnew addition2026-03-312026-04-16

JEPI J P MORGAN EXCHANGE TRADED F3.6K shares0.00%2026-03-312026-04-16

JPIB J P MORGAN EXCHANGE TRADED F4.2K sharesnew addition2026-03-312026-04-16

ITOT

ISHARES TR

4.48%

Shares464.6K

Event2026-03-31

Filed2026-04-16

BSVO

EA SERIES TRUST

8.25%

Shares770.9K

Event2026-03-31

Filed2026-04-16

SCHG

SCHWAB STRATEGIC TR

0.68%

Shares630.0K

Event2026-03-31

Filed2026-04-16

VGIT

VANGUARD SCOTTSDALE FDS

1.07%

Shares224.0K

Event2026-03-31

Filed2026-04-16

IDEV

ISHARES TR

1.01%

Shares146.7K

Event2026-03-31

Filed2026-04-16

AVDV

AMERICAN CENTY ETF TR

2.14%

Shares117.7K

Event2026-03-31

Filed2026-04-16

DFSD

DIMENSIONAL ETF TRUST

9.95%

Shares219.9K

Event2026-03-31

Filed2026-04-16

SCHD

SCHWAB STRATEGIC TR

1.79%

Shares331.4K

Event2026-03-31

Filed2026-04-16

CWI

SPDR INDEX SHS FDS

1.05%

Shares262.6K

Event2026-03-31

Filed2026-04-16

SCHV

SCHWAB STRATEGIC TR

1.32%

Shares314.4K

Event2026-03-31

Filed2026-04-16

DFEM

DIMENSIONAL ETF TRUST

-2.50%

Shares270.1K

Event2026-03-31

Filed2026-04-16

VTIP

VANGUARD MALVERN FDS

3.40%

Shares126.2K

Event2026-03-31

Filed2026-04-16

VTI

VANGUARD INDEX FDS

0.15%

Shares16.6K

Event2026-03-31

Filed2026-04-16

SCHF

SCHWAB STRATEGIC TR

4.65%

Shares199.2K

Event2026-03-31

Filed2026-04-16

AAPL

APPLE INC

0.00%

Shares18.2K

Event2026-03-31

Filed2026-04-16

VIG

VANGUARD SPECIALIZED FUNDS

3.17%

Shares18.9K

Event2026-03-31

Filed2026-04-16

DUHP

DIMENSIONAL ETF TRUST

8.02%

Shares97.4K

Event2026-03-31

Filed2026-04-16

IWF

ISHARES TR

10.86%

Shares8.3K

Event2026-03-31

Filed2026-04-16

VXUS

VANGUARD STAR FDS

0.02%

Shares44.9K

Event2026-03-31

Filed2026-04-16

SPYV

SPDR SERIES TRUST

5.96%

Shares59.7K

Event2026-03-31

Filed2026-04-16

AVUV

AMERICAN CENTY ETF TR

1.65%

Shares30.6K

Event2026-03-31

Filed2026-04-16

DIHP

DIMENSIONAL ETF TRUST

3.85%

Shares104.5K

Event2026-03-31

Filed2026-04-16

UMBF

UMB FINL CORP

0.05%

Shares25.9K

Event2026-03-31

Filed2026-04-16

HYMB

SPDR SERIES TRUST

4.40%

Shares90.1K

Event2026-03-31

Filed2026-04-16

IBIT

ISHARES BITCOIN TRUST ETF

0.60%

Shares46.3K

Event2026-03-31

Filed2026-04-16

TSLA

TESLA INC

0.76%

Shares4.5K

Event2026-03-31

Filed2026-04-16

DEERE & CO

0.65%

Shares3.0K

Event2026-03-31

Filed2026-04-16

FMB

FIRST TR EXCH TRADED FD III

0.00%

Shares31.4K

Event2026-03-31

Filed2026-04-16

VWO

VANGUARD INTL EQUITY INDEX F

-0.73%

Shares29.1K

Event2026-03-31

Filed2026-04-16

VBR

VANGUARD INDEX FDS

4.46%

Shares6.8K

Event2026-03-31

Filed2026-04-16

IEMG

ISHARES INC

-2.65%

Shares21.1K

Event2026-03-31

Filed2026-04-16

IWP

ISHARES TR

0.00%

Shares11.3K

Event2026-03-31

Filed2026-04-16

VBK

VANGUARD INDEX FDS

5.82%

Shares4.5K

Event2026-03-31

Filed2026-04-16

IVW

ISHARES TR

0.00%

Shares11.7K

Event2026-03-31

Filed2026-04-16

HYD

VANECK ETF TRUST

6.31%

Shares26.5K

Event2026-03-31

Filed2026-04-16

VOE

VANGUARD INDEX FDS

3.88%

Shares6.9K

Event2026-03-31

Filed2026-04-16

SLYG

SPDR SERIES TRUST

-0.68%

Shares12.4K

Event2026-03-31

Filed2026-04-16

VOT

VANGUARD INDEX FDS

6.51%

Shares4.4K

Event2026-03-31

Filed2026-04-16

SPTM

SPDR SERIES TRUST

-0.76%

Shares14.1K

Event2026-03-31

Filed2026-04-16

AVEM

AMERICAN CENTY ETF TR

4.38%

Shares12.8K

Event2026-03-31

Filed2026-04-16

PWR

QUANTA SVCS INC

0.55%

Shares1.8K

Event2026-03-31

Filed2026-04-16

IWS

ISHARES TR

2.62%

Shares6.9K

Event2026-03-31

Filed2026-04-16

JMUB

J P MORGAN EXCHANGE TRADED F

-0.09%

Shares19.4K

Event2026-03-31

Filed2026-04-16

DISV

DIMENSIONAL ETF TRUST

0.07%

Shares22.1K

Event2026-03-31

Filed2026-04-16

EEM

ISHARES TR

0.00%

Shares14.7K

Event2026-03-31

Filed2026-04-16

NVDA

NVIDIA CORPORATION

0.00%

Shares4.7K

Event2026-03-31

Filed2026-04-16

WMT

WALMART INC

0.00%

Shares6.5K

Event2026-03-31

Filed2026-04-16

DON

WISDOMTREE TR

0.00%

Shares14.3K

Event2026-03-31

Filed2026-04-16

JPM

JPMORGAN CHASE & CO

0.55%

Shares2.4K

Event2026-03-31

Filed2026-04-16

DFNM

DIMENSIONAL ETF TRUST

-9.06%

Shares13.8K

Event2026-03-31

Filed2026-04-16

DFAE

DIMENSIONAL ETF TRUST

18.69%

Shares18.9K

Event2026-03-31

Filed2026-04-16

CAT

CATERPILLAR INC

0.00%

Shares898

Event2026-03-31

Filed2026-04-16

IWO

ISHARES TR

-10.98%

Shares2.0K

Event2026-03-31

Filed2026-04-16

BROADCOM INC

0.00%

Shares1.9K

Event2026-03-31

Filed2026-04-16

BERKSHIRE HATHAWAY INC DEL

-0.08%

Shares1.2K

Event2026-03-31

Filed2026-04-16

VYMI

VANGUARD WHITEHALL FDS

0.56%

Shares6.1K

Event2026-03-31

Filed2026-04-16

INVESCO QQQ TR

0.00%

Shares990

Event2026-03-31

Filed2026-04-16

EFV

ISHARES TR

0.00%

Shares7.7K

Event2026-03-31

Filed2026-04-16

DFSV

DIMENSIONAL ETF TRUST

-29.77%

Shares16.0K

Event2026-03-31

Filed2026-04-16

MUB

ISHARES TR

-9.86%

Shares5.2K

Event2026-03-31

Filed2026-04-16

MUNI

PIMCO ETF TR

0.00%

Shares10.3K

Event2026-03-31

Filed2026-04-16

SLYV

SPDR SERIES TRUST

14.84%

Shares5.6K

Event2026-03-31

Filed2026-04-16

VYM

VANGUARD WHITEHALL FDS

0.00%

Shares3.5K

Event2026-03-31

Filed2026-04-16

MDYV

SPDR SERIES TRUST

-2.40%

Shares6.0K

Event2026-03-31

Filed2026-04-16

VLUE

ISHARES TR

0.00%

Shares3.6K

Event2026-03-31

Filed2026-04-16

IQLT

ISHARES TR

0.00%

Shares10.6K

Event2026-03-31

Filed2026-04-16

VGT

VANGUARD WORLD FD

0.00%

Shares689

Event2026-03-31

Filed2026-04-16

IDOG

ALPS ETF TR

0.00%

Shares11.4K

Event2026-03-31

Filed2026-04-16

ALPHABET INC

0.00%

Shares1.6K

Event2026-03-31

Filed2026-04-16

IJK

ISHARES TR

0.00%

Shares4.6K

Event2026-03-31

Filed2026-04-16

IBM

INTERNATIONAL BUSINESS MACHS

8.10%

Shares1.9K

Event2026-03-31

Filed2026-04-16

DGRW

WISDOMTREE TR

-7.55%

Shares4.9K

Event2026-03-31

Filed2026-04-16

IWN

ISHARES TR

-10.27%

Shares2.2K

Event2026-03-31

Filed2026-04-16

AMZN

AMAZON COM INC

0.54%

Shares1.9K

Event2026-03-31

Filed2026-04-16

MSFT

MICROSOFT CORP

12.51%

Shares944

Event2026-03-31

Filed2026-04-16

MMIT

NEW YORK LIFE INVTS ACTIVE E

0.00%

Shares14.1K

Event2026-03-31

Filed2026-04-16

IVE

ISHARES TR

0.00%

Shares1.6K

Event2026-03-31

Filed2026-04-16

VIGI

VANGUARD WHITEHALL FDS

0.00%

Shares3.8K

Event2026-03-31

Filed2026-04-16

AAAU

GOLDMAN SACHS PHYSICAL GOLD

0.00%

Shares6.7K

Event2026-03-31

Filed2026-04-16

DHS

WISDOMTREE TR

0.00%

Shares2.8K

Event2026-03-31

Filed2026-04-16

SDY

SPDR SERIES TRUST

0.00%

Shares1.9K

Event2026-03-31

Filed2026-04-16

DFAU

DIMENSIONAL ETF TRUST

0.00%

Shares6.0K

Event2026-03-31

Filed2026-04-16

DIS

DISNEY WALT CO

0.23%

Shares2.7K

Event2026-03-31

Filed2026-04-16

CSCO

CISCO SYS INC

-1.52%

Shares3.2K

Event2026-03-31

Filed2026-04-16

PLTR

PALANTIR TECHNOLOGIES INC

New

Shares1.6K

Event2026-03-31

Filed2026-04-16

BIV

VANGUARD BD INDEX FDS

0.00%

Shares3.1K

Event2026-03-31

Filed2026-04-16

IJJ

ISHARES TR

0.00%

Shares1.7K

Event2026-03-31

Filed2026-04-16

XOM

EXXON MOBIL CORP

New

Shares1.3K

Event2026-03-31

Filed2026-04-16

XLP

SELECT SECTOR SPDR TR

0.00%

Shares2.6K

Event2026-03-31

Filed2026-04-16

JEPQ

J P MORGAN EXCHANGE TRADED F

New

Shares3.7K

Event2026-03-31

Filed2026-04-16

PGX

INVESCO EXCH TRADED FD TR II

New

Shares18.9K

Event2026-03-31

Filed2026-04-16

JEPI

J P MORGAN EXCHANGE TRADED F

0.00%

Shares3.6K

Event2026-03-31

Filed2026-04-16

JPIB

J P MORGAN EXCHANGE TRADED F

New

Shares4.2K

Event2026-03-31

Filed2026-04-16

Call Option Holdings

No call option holdings data available

Put Option Holdings

No put option holdings data available